allgoodinhwoodMcCain's tactic seems to be to just say it enough even though it's untruthful and people will come to believe that it is true. This is straight out of the the Bush/Rove playbook.
Where do you think Bush/Rove got it from?
“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”
Joseph Goebbels (was a German politician and Reich Minister of Public Enlightenment and Propaganda in Nazi Germany from 1933 to 1945.)