My goal is always to have no scent at all. I'd rather not be noticed either way. My ex used to wear great cologne and I loved the smell of it on him, though.
I've been around enough people who paraded around in some awful fragrance, however, that I long ago decided I never wanted to risk being that guy. I'm sure they think it smells great, but who is going to tell them it's offensive?
The worst part about living in a condo complex is that I can often tell who which of my neighbours have been in the elevator before me because of the lingering odor.