Is "Planet Fitness" teamed with "The Biggest Loser" an unholy alliance?

  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 3:25 AM GMT
    I'm experiencing cognitive dissonance.

    I was never a fan of the gym chain "Planet Fitness" because of its underwhelming approach to exercise nor a fan of "The Biggest Loser" TV show because of its overwhelming and possibly irresponsible approach.

    "Planet Fitness" pushes doughnuts and sets off alarms for grunting and dropping weights; "The Biggest Loser" encourages the morbidly obese to participate in grueling workouts where they not only grunt but scream, drop weights, fall off treadmills and pass out.

    Yet on tonight's "Biggest Loser" pilot Planet Fitness' ubiquitous fugly purple equipment and branding was everywhere. I'm wondering how its sponsorship of the show will play out - will it have any positive far reaching impact?
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 3:47 AM GMT
    A "fitness reality show" , like Biggest Looser, is really offensive to me.
    The means are not justified by the results and then using the same show for "product placement" is a new low. But, I hate reality shows.....because there is nothing real about them.
    I was as big or bigger than most of the contestants. Being that size is not a game...it is a hell that makes suicide an acceptable option....really.
    Playing an elimination game to loose weight is so wrong.....No sane Physician would recommend the approach or tactics used, and a very high percentage of people are not able to be full time exercisers...gotta live, make money, etc...not reality..
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 3:55 AM GMT
    I wonder why Biggest Loser switched from 24 Hour Fitness to Planet Fitness?

    Anyway, I have to agree with Planet Fitness on the dropping the weights--or as this one guy at my gym seems to do: throwing the weights onto the ground. There's just NO way that you're SO exhausted from that last rep that you can't set the weights down like a normal person.

    But yeah... there's a lot of dramatic weight throwing down on that show which does conflict with Planet Fitness' stance. Weird.
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 4:08 AM GMT
    The Biggest Loser is a great show. But it's also a vehicle for blatant product placement and advertising. I don't think this has anything to do with gym culture. It's just business.

    24 Hour Fitness benefited big time from the partnership/advertising on Biggest Loser. I'm fairly certain it helped boost new member sign ups. Over the past few years, 24 Hour Fitness has been remodeling all of their old clubs and building some new ones. There's no way they could have done that without the cash flow from new members. So it's very likely that the relationship is no longer needed, or maybe there was a contract and it expired.

    So now, Planet Fitness is next in line to be the main sponsor. And we'll probably see more PF "gyms" being built. And more lunk alarms. And more pizza and donut days. icon_lol.gif
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 4:46 AM GMT
    eagermuscle said "The Biggest Loser" encourages the morbidly obese to participate in grueling workouts where they not only grunt but scream, drop weights, fall off treadmills and pass out.



    That's most of the fun....icon_lol.gif
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 4:48 AM GMT
    They gotta pay the bills somehow.. The Biggest Loser is one big commercial anyway. I love the show, but it won't survive without these big corporate sponsorships (Planet fitness, Subway, That turkey ham company, etc)
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 5:54 AM GMT
    thenes saidI wonder why Biggest Loser switched from 24 Hour Fitness to Planet Fitness?

    Anyway, I have to agree with Planet Fitness on the dropping the weights--or as this one guy at my gym seems to do: throwing the weights onto the ground. There's just NO way that you're SO exhausted from that last rep that you can't set the weights down like a normal person.

    But yeah... there's a lot of dramatic weight throwing down on that show which does conflict with Planet Fitness' stance. Weird.


    I agree in general: people that throw the weights around are annoying and just looking for attention. However there are certain moves and weights that WILL make noise when you return the weight to the ground. That is the point that I hate the idea of "noise alarms"
  • Posted by a hidden member.
    Log in to view his profile

    Jan 07, 2013 6:00 AM GMT
    I can't figure out Planet Fitness' marketing strategy at all. It was really cheap, they have free parking and its a warehouse type space so Z signed up for 2 years.
  • Machina

    Posts: 419

    Jan 07, 2013 11:23 AM GMT
    At least they're not in danger of the fucking "lunk" alarm going off...