Are you sick of ads that portray men as complete dolts?

  • Posted by a hidden member.
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    Sep 24, 2008 4:59 AM GMT
    In the span of 30 minutes watching CNN, tonight, I saw at least two commercials where men were portrayed as bumbling idiots while their female companions were portrayed as wise sages. Cases in point:

    American Express "kindergarten card" ad.
    Fidelity "nice car investment" ad.

    Then there's the infamous Cheerios "reading the label" ad.

    Why do we tolerate the defamation of men on such a grand scale? Would any self-respecting woman put up with this crap? Sure, there are a lot of dim-wits, out there, but life imitates pop culture and these attitudes bleed into the public psyche. I do notice some of these same attitudes in the workplace, but years of political-correctness brainwashing has rendered men impotent to do much more than just take it up the back side.

    Just had to rant. I may be gay, but I'm still a man and I don't appreciate the cavalier belittling of my brethren.
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    Sep 24, 2008 6:11 AM GMT
    hmmm.... it's funny,

    I'm happy to take it, it doesn't offend me so since I know it's a parody and completely a generalization and stereotyping.

    but then I think the world is too PC.

    TV ads make fun of both women and gay men in the same way. As long as it's acceptable for Donna to receive a firm open palmed slap to the behind for a job well done with the filling, it's acceptable for Don to get lost, refuse to ask for directions and end up in Nebraska....

    I can distinguish between fiction and reality
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    Sep 24, 2008 6:13 AM GMT
    i don't see where the problem lies. i thought we wanted more truth in advertising?
  • styrgan

    Posts: 2017

    Sep 24, 2008 6:18 AM GMT
    dancerjack saidi don't see where the problem lies. i thought we wanted more truth in advertising?


    hahahaha

    i can also think of that blackberry commercial for t-mobile a few months ago where the wife was stereotyped as a total, indecisive ditz.

    usually, these kind of commercials depend on who the company is marketing to, and the battle of the sexes has been going on for ages. to me, there are bigger worries.
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    Sep 24, 2008 6:20 AM GMT


    Just so you know it's not one sidedicon_lol.gif
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    Sep 24, 2008 6:29 AM GMT
    P&G ads piss me of to no end.. most all household products companies do, with the men being slobs.

    Mentioning P&G... Aqua current science?? Bull f*cking shit...

    The worst are the Exxon Mobile ads.. "We love Polar Bears"icon_rolleyes.gif
  • TallGWMvballe...

    Posts: 1925

    Sep 24, 2008 6:32 AM GMT
    Male bashing has been an Advertising trend for almost 10 years now... as documented in several trade rags.
    Yes, I found it annoying in the same way I find ALL sitcoms annoying because of how they portray men and women in stupid, embarrassing, deprecating ways.
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    Sep 24, 2008 2:03 PM GMT
    TallGWMvballer saidMale bashing has been an Advertising trend for almost 10 years now... as documented in several trade rags.
    Yes, I found it annoying in the same way I find ALL sitcoms annoying because of how they portray men and women in stupid, embarrassing, deprecating ways.


    I know it. I guess it wouldn't bother me if it weren't so pervasive. To AMT's point, I do think the western world is PC on crack, but why are men still fair game in this hyper-sensitive culture?
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    Sep 24, 2008 2:12 PM GMT
    I just think the ads are tired...
    Who hasn't used the stero-type to sell something? Yeah, move on.

    What I HATE worse are these new ads that seem to think bratty-ass children are cute and therefore generate ads with children acting like one with the ideal that this will sell their product and prove finally that being a lil-obnoxious-selfserving-shit is really just so cute.


    ah... yeah, that feels better. icon_biggrin.gif

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    Sep 24, 2008 2:15 PM GMT
    considering what women have to endure on a daily basis in reality...little bit of male bashing won't kill us are you kidding me with this.

    The thing is most men would rather get lost than ask for directions!
    My dad was like that he could not get past his Cuban male ego to ask for directions when we were on road trips as kid...we would get lost for hours!

    Fact is a fair number of men just "Check out"! My ex did it all the time, he is brilliant but some time it was like talking to air!
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    Sep 24, 2008 2:18 PM GMT
    Ducky44 saidconsidering what women have to endure on a daily basis in reality...little bit of male bashing won't kill us are you kidding me with this.

    The thing is most men would rather get lost than ask for directions!
    My dad was like that he could not get past his Cuban male ego to ask for directions when we were on road trips as kid...we would get lost for hours!

    Fact is a fair number of men just "Check out"! My ex did it all the time, he is brilliant but some time it was like talking to air!



    I'm sorry, were you saying something. I got distracted by all those words. icon_biggrin.gif
  • DiverScience

    Posts: 1426

    Sep 24, 2008 2:25 PM GMT
    I just don't understand the whole "Our customers are idiots, buy our stuff and be one of them!" trend in advertising.
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    Sep 24, 2008 2:41 PM GMT
    When ignorant men see this on TV, it permits them to remain ignorant.

    The best way to handle advertising is to mute, change channel, fast-forward, or leave the room. This from a guy with a marketing degree.
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    Sep 24, 2008 2:53 PM GMT
    XRuggerATX saidWhen ignorant men see this on TV, it permits them to remain ignorant.

    The best way to handle advertising is to mute, change channel, fast-forward, or leave the room. This from a guy with a marketing degree.


    Well, that's a lot of effort. For example, I often have CNN running in the background while I'm working. To frequently pause working to mute or change channels just isn't feasible.

    To Ducky's point, I don't think that the discriminatory practices that women or minorities have endured is in any way a justification for male bashing. There are idiots and dolts of all colors, genders and socio-economic backgrounds. I'm mainly calling ad agencies to the carpet on their exploitation of male stereotypes.
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    Sep 24, 2008 2:58 PM GMT
    Dude, I TOTALLY get annoyed with these 'campaigns'!!! Restaurants are the worst!! Like men do not know how to cook or take care of their kids when "Mommy" isn't around! It's ALL BS!!!
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    Sep 24, 2008 3:03 PM GMT
    DiverScience saidI just don't understand the whole "Our customers are idiots, buy our stuff and be one of them!" trend in advertising.


    My dear boy, you just summed up the GOP campaign strategy.icon_lol.gif
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    Sep 24, 2008 3:06 PM GMT
    ruck_us said
    XRuggerATX saidWhen ignorant men see this on TV, it permits them to remain ignorant.

    The best way to handle advertising is to mute, change channel, fast-forward, or leave the room. This from a guy with a marketing degree.


    Well, that's a lot of effort. For example, I often have CNN running in the background while I'm working. To frequently pause working to mute or change channels just isn't feasible.

    To Ducky's point, I don't think that the discriminatory practices that women or minorities have endured is in any way a justification for male bashing. There are idiots and dolts of all colors, genders and socio-economic backgrounds. I'm mainly calling ad agencies to the carpet on their exploitation of male stereotypes.


    That's a tough one. Maybe switch to NPR or AM radio news (eek) or something (since you are listening more than watching)?

    Anyway, mass-marketing means playing to the lowest common denominator, and the denominator here in the US is getting lower and lower.

    Again, the stupider men are portrayed on TV, the stupider they become in real life (ever ever so slightly). Further, the stupider they get, the more likely they are to believe advertising messages.

    Wash, rinse, repeat.

    Smart consumers are a threat to hypercapitalism.
  • vindog

    Posts: 1440

    Sep 24, 2008 3:09 PM GMT
    I don't really worry about it. Considering we RUN THE WORLD I can take a couple shots to the stomach.

    icon_lol.gif


  • Posted by a hidden member.
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    Sep 24, 2008 6:29 PM GMT
    Turn off the TV!
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    Sep 24, 2008 6:55 PM GMT
    StripperRocco saidTurn off the TV!


    What?? Where would I get my CNN fix? That's about all I watch on TV haha.
  • OptimusMatt

    Posts: 1124

    Sep 24, 2008 7:14 PM GMT
    ruck_us said
    TallGWMvballer saidMale bashing has been an Advertising trend for almost 10 years now... as documented in several trade rags.
    Yes, I found it annoying in the same way I find ALL sitcoms annoying because of how they portray men and women in stupid, embarrassing, deprecating ways.


    I know it. I guess it wouldn't bother me if it weren't so pervasive. To AMT's point, I do think the western world is PC on crack, but why are men still fair game in this hyper-sensitive culture?


    Because if a man takes offense to it, he's being a little pussy bitch. If a woman takes offense to it, she's being a feminist so its ok.

    And the problem pretty much boils down to why I stopped watching conventional TV (unless through a DVR) cause the commercials make me want to rip out my hair (and I have a LOT of hair). Christmas time is the worst - I can actually feel my brain soaking up the marketing, it's frightening.