Do you wish there were more LGBT ads?

  • lolll

    Posts: 1

    Jan 31, 2013 6:22 AM GMT
    Hi! I'm doing a resarch on LGBT marketing! please help me complete this survey? icon_biggrin.gif
    You dont hav to answer all! the bold ones are more important! THANKSS

    1. Please state your age range: <20, 21-30, 31-40, 41-50, 51-60, >60
    2. Please state your gender.
    3. Please state your occupation.

    4. Of the following, which do you think is the best way to target the
    LGBT audience? (please comment)
    a. Advertising done via the mainstream media, e.g. television/ magazines: (JCpenney, Gap, D&G, Levi’s)
    b. Advertisement done via LGBT channels, e.g. LGBT magazines/ websites/forums (e.g
    c. Appearance in Gay events (CEO of General Mills supporting Pride, Home Depot in Pride)/ Donations (Home Depot, Pepsi-PFLAG, Target, Ford)/ Petition (Pepsi – Uganda’s Kill the Gay Bill) / Sponsorship (Walgreen-Gay Games)
    d. Use of spokesperson (JCpenney- Ellen Degeneres)/ Model (Ford-Casey Legler)
    e. Storefront support (Levi’s use of white knots, Safeway)
    f. Niche Marketing- wealth management, travelling, real estate,
    insurance, weddings, apparels targeted towards LGBT, book stores with LGBT resources (American Apparel’s Pride T-shirt, Old Navy, Target, Walt Disney-Gay Day)
    g. Company Statement (Starbucks memorandum)/ policy (Macy’s firing of an anti-gay employee.)
    h. Sponsoring out artists or gay icons such as Lady Gaga
    5. What’s your favourite LGBT advertisement, maybe a link? Why do you like it/ why is it memorable?

    6. How do you prefer your gay themed ads? Humorous(
    Sexy (,

    7. On a scale of 10, how accepting is your country towards LGBT? (1-Not accepting at all)
    8. What is the biggest antagonistic force against LGBT in your country? E.g. religion, politics, culture, lack of education? (please comment)
    9. On a scale of 1 to 10, how likely do you think a business will alienate local clientele in your country by catering towards the LGBT community (1-Most likely)?
    10. On a scale of 1 to 10, how likely are you going out of your way to patronize business because it’s gay friendly (1-Most likely)(1- Most likely)?
    11. On a scale of 1 to 10, how likely will you favour a gay friendly business over a non-gay friendly business(1- Most likely)?
    12. On a scale of 1 to 10, how likely will you patronize a gay friendly business even though it's not the best in terms of value/ quality(1- Most likely)?
    13. On a scale of 1 to 10, how likely are you going to boycott anti-gay business e.g. Chick-fil-A (1- Most likely)?
    14. How does your local business cater to the gay community?
    15. Any general comments?
    16. Where are you from?
    17. Can you point me to your country's or any country's gay market statistics /LGBT marketing history?

    Thank you soooo much!

    Best regards,
    Ka Yan
  • Posted by a hidden member.
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    Jan 31, 2013 6:24 AM GMT
    Yeah, no. For 17 questions, I want a blow job.