What is LOGO's programming strategy?

  • WhoDey

    Posts: 561

    Mar 10, 2013 10:52 PM GMT
    ?
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    Mar 11, 2013 2:56 AM GMT
    Last time I noticed, Buffy the Vampire Slayer followed by more Buffy the Vampire Slayer
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    Mar 11, 2013 4:25 AM GMT
    To sell ads.
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    Mar 11, 2013 4:26 AM GMT
    Drag queens and pregnant teens?
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    Mar 11, 2013 4:27 AM GMT
    Owned by the company that runs MTV and its various channels
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    Mar 11, 2013 4:28 AM GMT
    You mean the LISP like programming language ? ;-)
  • GingerOH

    Posts: 159

    Mar 11, 2013 4:33 AM GMT
    icefan saidLast time I noticed, Buffy the Vampire Slayer followed by more Buffy the Vampire Slayer


    Wait, thats a bad thing? icon_wink.gif
  • Generaleclect...

    Posts: 504

    Mar 11, 2013 8:06 AM GMT
    RuPaul. That's it.
  • BIG_N_TALL

    Posts: 2190

    Mar 11, 2013 8:11 AM GMT
    Jay1922 saidDrag queens and pregnant teens?


    This.....


    It's sad really. They used to have interesting programming. I really miss the CBS news segment on LOGO. I also miss the 'short films,' "Bump!," and the "Big Gay Sketch Show."
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    Mar 11, 2013 8:19 AM GMT
    triangle-swiss-cheese-400x400.jpg

    CHEESE!!
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    Mar 11, 2013 12:33 PM GMT
    I had no idea LOGO was still in business, so I think their plan is to be a secret network only available to shut-ins and TV addicts.
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    Mar 11, 2013 12:34 PM GMT
    Throw crap on a wall, and see what sticks.
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    Mar 11, 2013 12:43 PM GMT
    They're consciously moving away from being "too gay"... just like every other channel is moving away from its niche audience to be more generic.

    It's the same reasons you see Cartoon Network with live-action dross, The History Channel with nonsense reality shows, and SciFi (I'm sorry, SyFy) with wrestling and ghost hunters.
  • italguynj

    Posts: 250

    Mar 11, 2013 12:55 PM GMT
    Larkin is correct. I worked for Viacom (MTV Networks) from 1999-2011 and one of my clients was Logo. They started off being the "non-sterotypical" channel for gay people. They aired many docs, gay films, series that showed all aspects of LGBT people but it was not getting enough buzz (outside of Noah's Arc). Thus they had to move to shows and aspects of gay culture that people knew (Buffy, RuPaul's Drag Race) and their number grew. However the grew because more women come to the network. It's basic math. LGBT people are only a small faction of the country so you have to pull in a larger demo and women were easier to get than straight guys. Bravo learned that lesson from the start. Now they only really have Drag Race to rely on. Because of that, they acquired bigger but older shows (Goldens Girls & Will & Grace coming later in 2013). It was not easy working for a small funded network and with a audience that admit it or not is super critical about everything. Additionally, gay people come in all different shapes and sizes. Each one has their own vision of what they want to entertain them. It's too diverse and fractured of an audience to program too sometimes.
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    Mar 11, 2013 1:09 PM GMT
    italguynj saidLarkin is correct. I worked for Viacom (MTV Networks) from 1999-2011 and one of my clients was Logo. They started off being the "non-sterotypical" channel for gay people. They aired many docs, gay films, series that showed all aspects of LGBT people but it was not getting enough buzz (outside of Noah's Arc). Thus they had to move to shows and aspects of gay culture that people knew (Buffy, RuPaul's Drag Race) and their number grew. However the grew because more women come to the network. It's basic math. LGBT people are only a small faction of the country so you have to pull in a larger demo and women were easier to get than straight guys. Bravo learned that lesson from the start. Now they only really have Drag Race to rely on. Because of that, they acquired bigger but older shows (Goldens Girls & Will & Grace coming later in 2013). It was not easy working for a small funded network and with a audience that admit it or not is super critical about everything. Additionally, gay people come in all different shapes and sizes. Each one has their own vision of what they want to entertain them. It's too diverse and fractured of an audience to program too sometimes.

    That tracts with what I read about LOGO's shift away from gay-focused programming. The audience numbers just weren't there. Furthermore, I read that the parent company suits weren't enthusiastic about gay topics in the first place, but perhaps you know the truth about that.
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    Mar 11, 2013 1:21 PM GMT
    I'd complain because there is a lot to complain about, but seeing that it's supporting LGBT, I'm going to zip my lip...
  • italguynj

    Posts: 250

    Mar 11, 2013 1:26 PM GMT
    Viacom did not have a problem with the gay network. The problem was Viacom was too late in the game. The network should have started about 2000 verses 2005. Bravo bet them to the punch. They could never recover after that. Also the world changed a lot recently. Netflix equal rights the Internet apps boom of gay characters on television took over there audience. Now the question is do we "need a gay channel" in 2013?
  • ohioguy12

    Posts: 2024

    Mar 14, 2013 8:06 PM GMT
    BIG_N_TALL said
    Jay1922 saidDrag queens and pregnant teens?


    This.....


    It's sad really. They used to have interesting programming. I really miss the CBS news segment on LOGO. I also miss the 'short films,' "Bump!," and the "Big Gay Sketch Show."


    I liked Bump, and still watch it online to get travel ideas
  • TheBizMan

    Posts: 4091

    Mar 14, 2013 8:57 PM GMT
    italguynj said Now the question is do we "need a gay channel" in 2013?

    Absolutely not. It's some of the worst television out there.
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    Mar 14, 2013 9:04 PM GMT
    TheBizMan said
    italguynj said Now the question is do we "need a gay channel" in 2013?

    Absolutely not. It's some of the worst television out there.


    Truth.
  • MikemikeMike

    Posts: 6932

    Mar 15, 2013 10:53 AM GMT
    LOGO has put gay men back 20 years. Worst channel.icon_sad.gif