Apr 25, 2013 6:30 PM GMT
The Death-Defying Perils of Selling Ice Hockey in Arizona...
DeadspinOn Sunday, an Arizona minor league hockey team's owner, GM, captain, and marketing director perched themselves atop a scissor lift. They would not come down, they declared, until the team sold 300 season tickets.
It has been 94 hours. The team has not sold 300 season tickets. They are still up there. Please send help.
The Central Hockey League's Arizona Sundogs, like many minor league hockey teams, break out creative promotions and gimmicks to fill the arena. The latest, and possibly most abusive for the Coyotes affiliate, is the "Whatever It Takes" campaign. On Sunday at precisely noon, co-owner Brad Fain, GM Chris Presson, captain (and former NHL journeyman) Jason Morgan, and PR chief Lew Rees ascended in a scissor lift at the corner of Glassford Hill Road and Highway 69, in Prescott Valley. They have a pulley to raise food and lower their waste. They have an umbrella to block the desert sun. They have 300 season tickets to sell. Whatever it takes.
It's taken longer than they expected. The sun is strong, and the nights are cold, into the 30s. Spring is remarkably windy in the valley. They're still up there, right now.
Satish Athelli, the Sundogs' merchandise operations manager, is part of their ground support team. He's out there with them in the daytime, but at night gets to go home to his family and his bed. On his Twitter account, he's been sending out frequent updates on their condition and the sales drive's progress. It makes for remarkably grim reading, like a journal from the Donner Party.
Catfish Athelli (4/21/2013 8:57 PM, via Twitter)So far boys are holding up good . But only 17 sold . Need a few more . I see an overnight or two in the future .
Catfish Athelli (4/23/2013 10:47 PM, via Twitter)Going strong. !!!!
@arizonasundogs Less than 100 away . One more cold night on the lift !!
Catfish Athelli (4/24/2013 11:03 PM, via Twitter)Thumping some tunes. Trying to keep spirits up as the boys are fall down exhausted heading into another cold night
Catfish Athelli (4/25/2013 8:46 AM, via Twitter)The boys are barely hanging in there . Raspy tired voices . They look visually exhausted. We need to do this today !!
Catfish Athelli (4/25/2013 2:18 PM, via Twitter)Arizona high desert winds picking up. Staff holding on to ezups . Banners are shredding. This must happen soon !!!