Unilever capitalizing of of colorism and insecurity

  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 11:36 AM GMT


    It makes me really sad to see Dove getting all of this good Press for another one of their bullshit "real beauty" Ads. Dove is a terrible company. I've been in Tamil Nadu for months researching the impact of fairness bias on children here, and Unilever (Dove's parent company) works harder than any other company to solidify the notion that discrimination based on color is okay. Ads suggest that it is okay for women to persecuted for having brown skin in personal and professional life and places the owners on women, not society to change.

    While Unilever tries to sell messages of self acceptance in the USA, it does the exact opposite in many other parts of the world. If you can, avoid their products.

    So just in case any of you were thinking of giving this company a pat on the back, just remember.......

    The same people who made this


    Made this

  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 1:15 PM GMT
    They have that Fair & Lovely shit for men too. It's ridiculous.



  • Karl

    Posts: 5787

    May 01, 2013 2:16 PM GMT
    Your voice ......... icon_redface.gif
    ---------------------------------------------
    The third video is awful.
    She doesn't need a lighter skin to be more beautiful.
    but I think it depends on cultures's differences.
    While most white people 's trying to have their skin tanned , in East and Southeast Asia most people prefer light skin and they always wear a bunch of stuffs that keep them away from the sun light.
    Through many many years , dark skin has been represented as a sign of poverty and ugliness ... (well I know this is bullshit) .
    this is me when I'm going out lol ... I just don't want to have a face filled with acne . icon_cry.gif
    399650_341636589292872_57548905_n.jpg
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 2:30 PM GMT


    Ugh, that's awful. Here's something to consider as well:

    "The caste system is called the varna vyavastha and the word varna in Sanskrit means colour (of the skin). This also points to the racial origin of the caste system. Fair skin colour is usually preferred over darker skin even today, as is evident from many matrimonial advertisements."





  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 3:37 PM GMT
    I'm not ever buying Dove soap again.....Deki's sexy voice has convinced me....very good message also!
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 3:41 PM GMT
    Dekiruman saidAds suggest that it is okay for women to (be) persecuted for having brown skin in personal and professional life and places the *onus on women, not society to change.


    ^quickfix

    I can't stand Dove soap, it makes me itch incessantly.
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 4:06 PM GMT
    I'll remember not to buy from them
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 4:34 PM GMT
    I'll keep that in mind. Plus that I finally saw a video from Deki. He's smart AND hot!!!!!!!
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 5:50 PM GMT
    Plenty of companies do this. They target their message to their audience. In America we want to feel special and good as we are. Our culture promotes this gold star for taking a shit mentality. In other countries this is not the case.
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 5:54 PM GMT
    Wow, that is so sad

  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 5:57 PM GMT
    nothing new there, man. it's all about promoting that white supremacy ideology bullshit. basically saying white and everything that is related to is right and everything else that ain't that is wrong. icon_sad.gif same reason why they have stupid ass hair "texturizer" full of chemical poisons to "straighten" out nappy hair.
  • ASHDOD

    Posts: 1057

    May 01, 2013 9:14 PM GMT
    the indian commercial is wrong on so many levels... icon_eek.gif

    but i suspect that uniliver is doing the same as other companies , it depends on the local public opinion of what is considerd beautifull and acceptble, when the treatment of women in india will be better ,the indian public wont tolerate ads like thouse, but until then... ;(
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 10:35 PM GMT
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 10:39 PM GMT
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.

    and yeah, white supremacy ideology does have some influence within india since the country was colonized by the british. colonization also involves the spreading of white supremacy ideology, homeboy.
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 11:08 PM GMT
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.


    The original posting displayed a video that had an Indian woman who wanted to lighten her skin to be more attractive, more confident, more successful, etc. Subsequent videos show a similar motif but with men. This links directly to the caste system in India because the original topic of the thread was that Unilever, parent company of Dove, capitalizes on this societal construct that has been pervasive in Indian culture for over 2,000 years in which the higher end of the caste classes often have lighter skin.

    I am not getting anything mixed up. I was implying that you should not try to draw a correlation between this topic and white supremacy when there is not one.
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 11:09 PM GMT
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.

    and yeah, white supremacy ideology does have some influence within india since the country was colonized by the british. colonization also involves the spreading of white supremacy ideology, homeboy.


    The caste system existed before the British colonization.
  • Montague

    Posts: 5205

    May 01, 2013 11:28 PM GMT
    unilever1.jpg
  • Posted by a hidden member.
    Log in to view his profile

    May 01, 2013 11:38 PM GMT
    Hawk_Guy13 said
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.


    The original posting displayed a video that had an Indian woman who wanted to lighten her skin to be more attractive, more confident, more successful, etc. Subsequent videos show a similar motif but with men. This links directly to the caste system in India because the original topic of the thread was that Unilever, parent company of Dove, capitalizes on this societal construct that has been pervasive in Indian culture for over 2,000 years in which the higher end of the caste classes often have lighter skin.

    I am not getting anything mixed up. I was implying that you should not try to draw a correlation between this topic and white supremacy when there is not one.


    do you realize that this is NOT an isolated issue with just indians and is actually a big problems with nonwhites in general and the world for the most part? icon_question.gif that's the point i'm making. it's a common and bigger problem in the world than what you and the op think which is why i said that i'm not surprised. it's NOT just something related JUST to india and i'm trying to say that it stretches outside of that. might be a different background story behind it BUT all in all, it basically boils down to the same theme. basically eurocentric features are basically associated with a form of upper status or is celebrated throughout the world such as white skin and other associated features. you may NOT want to look @ it like that BUT believe me, it is. the same reason why sammy sosa looks like this.

    s-SAMMY-SOSA-SKIN-large.jpg

    he's dominican and over there has the same problem.

    as for the commercial in india, you don't even have to go over there to see the same type of bullshit into america and elsewhere. the same thing just not as overt or blatantly put outthere. with that said, i'm not surprised at either.
  • Posted by a hidden member.
    Log in to view his profile

    May 02, 2013 12:12 AM GMT
    pazzy said
    Hawk_Guy13 said
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.


    The original posting displayed a video that had an Indian woman who wanted to lighten her skin to be more attractive, more confident, more successful, etc. Subsequent videos show a similar motif but with men. This links directly to the caste system in India because the original topic of the thread was that Unilever, parent company of Dove, capitalizes on this societal construct that has been pervasive in Indian culture for over 2,000 years in which the higher end of the caste classes often have lighter skin.

    I am not getting anything mixed up. I was implying that you should not try to draw a correlation between this topic and white supremacy when there is not one.


    do you realize that this is NOT an isolated issue with just indians and is actually a big problems with nonwhites in general and the world for the most part? icon_question.gif that's the point i'm making. it's a common and bigger problem in the world than what you and the op think which is why i said that i'm not surprised. it's NOT just something related JUST to india and i'm trying to say that it stretches outside of that. might be a different background story behind it BUT all in all, it basically boils down to the same theme. basically eurocentric features are basically associated with a form of upper status or is celebrated throughout the world such as white skin and other associated features. you may NOT want to look @ it like that BUT believe me, it is. the same reason why sammy sosa looks like this.

    s-SAMMY-SOSA-SKIN-large.jpg

    he's dominican and over there has the same problem.

    as for the commercial in india, you don't even have to go over there to see the same type of bullshit into america and elsewhere. the same thing just not as overt or blatantly put outthere. with that said, i'm not surprised at either.


    I do realize that the desire for lighter skin exists all over the world, and is not isolated to just India. In fact, a similar type of product is the most popular cosmetic in Thailand according to one of my marketing classes. My point was that the cultural underpinning in this case is not white supremacy as you would like to make it out to be.

    The global issue is one of socioeconomic status rather than skin tone. Historically, and in many places today, day laborers (i.e. poorer individuals) often develop a tan as a result of working outside. Thus, a person with a darker skin tone is automatically perceived to be of a lower socioeconomic status. In other words, it is not truly an issue of skin tone, but one of the haves vs. have nots.

    I feel at this point you and I have reached an impasse, which is just as well seeing as how we've deviated so terribly far from Deki's message.
  • Posted by a hidden member.
    Log in to view his profile

    May 02, 2013 12:33 AM GMT
    Hawk_Guy13 said
    pazzy said
    Hawk_Guy13 said
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.


    The original posting displayed a video that had an Indian woman who wanted to lighten her skin to be more attractive, more confident, more successful, etc. Subsequent videos show a similar motif but with men. This links directly to the caste system in India because the original topic of the thread was that Unilever, parent company of Dove, capitalizes on this societal construct that has been pervasive in Indian culture for over 2,000 years in which the higher end of the caste classes often have lighter skin.

    I am not getting anything mixed up. I was implying that you should not try to draw a correlation between this topic and white supremacy when there is not one.


    do you realize that this is NOT an isolated issue with just indians and is actually a big problems with nonwhites in general and the world for the most part? icon_question.gif that's the point i'm making. it's a common and bigger problem in the world than what you and the op think which is why i said that i'm not surprised. it's NOT just something related JUST to india and i'm trying to say that it stretches outside of that. might be a different background story behind it BUT all in all, it basically boils down to the same theme. basically eurocentric features are basically associated with a form of upper status or is celebrated throughout the world such as white skin and other associated features. you may NOT want to look @ it like that BUT believe me, it is. the same reason why sammy sosa looks like this.

    s-SAMMY-SOSA-SKIN-large.jpg

    he's dominican and over there has the same problem.

    as for the commercial in india, you don't even have to go over there to see the same type of bullshit into america and elsewhere. the same thing just not as overt or blatantly put outthere. with that said, i'm not surprised at either.


    I do realize that the desire for lighter skin exists all over the world, and is not isolated to just India. In fact, a similar type of product is the most popular cosmetic in Thailand according to one of my marketing classes. My point was that the cultural underpinning in this case is not white supremacy as you would like to make it out to be.

    The global issue is one of socioeconomic status rather than skin tone. Historically, and in many places today, day laborers (i.e. poorer individuals) often develop a tan as a result of working outside. Thus, a person with a darker skin tone is automatically perceived to be of a lower socioeconomic status. In other words, it is not truly an issue of skin tone, but one of the haves vs. have nots.

    I feel at this point you and I have reached an impasse, which is just as well seeing as how we've deviated so terribly far from Deki's message.


    you're right but hey, it relates to the topic at hand so hopefully, he doesn't see it as moving his thread off topic.
  • Posted by a hidden member.
    Log in to view his profile

    May 02, 2013 12:54 AM GMT
    Very well stated however I love my lily white skin and if other want to lighten up that is there decision.Look at all the pasty white folks who are encouraged to tan and wear bronzer?Ryan
  • josephmovie

    Posts: 533

    May 02, 2013 1:12 AM GMT
    Unilever also owns Lynx, which doesn't exactly promote the acceptance of a wide range of female body types to teenage males hoping to up their shag numbers.
  • He_Man

    Posts: 906

    May 02, 2013 3:28 AM GMT

    Maybe its a matter of everyone wanting to be or look like someone else...

    I live in beautiful, sunny South Florida, where millions of white residents and tourists alike bake their bodies in the sun for hours at a time, hoping to get that beautifully tanned, dark skin. I, myself, spend $40.00 a month on a tanning salon and go three to four times a week, knowing that I increase my chances of developing skin cancer with each exposure just so that I can maintain that darker look.

    So, we have dark-skinned people wanting to bleach their skin using harmful chemicals in this process, and we have light-skinned people doing the opposite, tanning themselves to a dried out crisp and possibly damaging their skin to the point of getting cancer just to get darker.

    Again, maybe no one is happy with themselves because we're constantly letting others dictate to us what beauty is or is not.
  • Posted by a hidden member.
    Log in to view his profile

    May 02, 2013 3:44 AM GMT
    He_Man said
    Maybe its a matter of everyone wanting to be or look like someone else...

    I live in beautiful, sunny South Florida, where millions of white residents and tourists alike bake their bodies in the sun for hours at a time, hoping to get that beautifully tanned, dark skin. I, myself, spend $40.00 a month on a tanning salon and go three to four times a week, knowing that I increase my chances of developing skin cancer with each exposure just so that I can maintain that darker look.

    So, we have dark-skinned people wanting to bleach their skin using harmful chemicals in this process, and we have light-skinned people doing the opposite, tanning themselves to a dried out crisp and possibly damaging their skin to the point of getting cancer just to get darker.

    Again, maybe no one is happy with themselves because we're constantly letting others dictate to us what beauty is or is not.


    which is also ridiculous.

    The problem is that once something moves from a simple cultural construct to something that is monetized, it becomes ten times more difficult to get rid of.
  • Posted by a hidden member.
    Log in to view his profile

    May 02, 2013 4:56 AM GMT
    Incendiary said
    pazzy said
    Hawk_Guy13 said
    pazzy saidnothing new there, man. it's all about promoting that white supremacy ideology bullshit.


    I'm sure the people of the Indian subcontinent had white supremacy at the forefront of their minds as they were developing the social constructs of their caste system which predates the common era.


    what does the caste system have to do with that? looks like you're getting two totally different things mixed up.

    and yeah, white supremacy ideology does have some influence within india since the country was colonized by the british. colonization also involves the spreading of white supremacy ideology, homeboy.


    The caste system existed before the British colonization.


    the british helped to solidify color's role in Cast. And the companies reinforcing colorism in India are all American and European.