I guess I have an issue with the word "project." The BB.com article isn't about projecting, its more a historical informative of how guys like Zane achieved their look, and giving some way of measuring our goal better than just having someone compliment you at the gym. Project smacks too much to me as "look at me" and that's too smarmy.
Usain Bolt knows what he has done when he goes 9.7, but we don't have that perfect time piece. A real eye opener is entering a competition sometime. Everyone who thinks they have what it takes should try it. There are local competitions everywhere. If half the guys here who think they can compete would enter, and see what its like, then we'd have so REAL amazing discussions on RJ. Suffice it to say, I tried, and I didn't try twice.