Gay Marketing

  • anketa

    Posts: 37

    Jun 29, 2013 7:00 AM GMT
    Hey, guys!
    Could you do me a favor and fill in this questionnaire:
    it's a part of my dissertation research!
    thanks a lot!
  • HottJoe

    Posts: 21366

    Jun 29, 2013 7:21 AM GMT
    I will do it for $10, but I want the money first.

  • Jun 29, 2013 5:38 PM GMT
    Pretty interesting, I got curious about the depth of the subject though...

    I guess that "straight marketing", or mainstream, or whatever you want to call it, works differently... A straight guy definitely won't buy an A&F or D&G because of those ads, they buy it because they already know that it is mainstream, regardless of which ads they see from now on.

    There are 2 ads from Armani that I really like, with Megan Fox and Cristiano Ronaldo.

    Both of them have a (straight) sexual message, and I believe that a large group of straight men, when with 10secs of video they saw Ronaldo in his underwear, stopped paying attention. However, they can describe in detail Fox's bra and jeans.

    I really like this subject actually, when I was in College I took a subject in Marketing and we had a debate on "Does Sex sell?" and I kinda convinced people that sex doesn't sell, but creates a buzz. Those 2 Armani videos may be trendy, but next time I go into an Armani shop, if I decide to buy something, it won't be for Ronaldo or Fox.
  • Posted by a hidden member.
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    Jun 29, 2013 6:05 PM GMT
    These images are so small. It's hard to know what some of these ads are selling.
  • Posted by a hidden member.
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    Jun 29, 2013 8:56 PM GMT
    link says survey is not available