If you're just starting out, and aren't a Walton or somesuch, you're not going to have the funds to compete with the big chains on things like size, hours, and probably even equipment. That means to compete, you'll need a niche market. Why not go for the idea of a gym where people are held to a higher standard of behavior?
Actually Sam Walton started with nothing. Now his heirs together are worth more than either Warren Buffet or Bill Gates. But certainly exploiting a niche market, and some of the other suggestions made here, all have merit. Now trainerkp
needs to focus on only one or a few that best meet his specific & unique needs.
I endorse the recommendation to consult with the Small Business Administration (SBA). They not only are a resource themselves, but can point to others, as well. They can show how to create a "business model" which investors require. Not sure how effective the Gainesville area office will be, but here's the SBA national web site: http://www.sba.gov/
Getting individuals interested who have investment money to risk would solve a great deal of the start-up cost challenges, especially since US banks have withdrawn much of their credit capital in recent months, as we all know. And this may be a tough market to get into right now, many people lacking the money to cover their own essentials, much less such "luxuries" as personal training & massage. Location may be a big factor in finding clientele with disposable income.
If it isn't possible for trainerkp
to begin his own business at this time, at least he should look to work with some similar established business. This does several things:
1. Provides income, that can be saved later for the future business.
2. Keeps him current & knowledgeable in his field.
3. Builds a resume to attract both future clients, and investment capital, from individuals and/or lending institutions.