Boycott Barilla

  • Posted by a hidden member.
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    Sep 26, 2013 10:22 PM GMT
    Dont these companies know better by now like WTF

    http://www.thestar.com/life/2013/09/26/barilla_pasta_barons_antigay_comment_touches_off_boycott_apology.html

    note: this is a thread for those who will boycott all Barilla products. Those who think that boycotts are pointless and that I'm just being a whiner are fully welcome to ignore this thread and refrain from posting. thanks! icon_biggrin.gif


    -ROME—Guido Barilla, chairman of the world’s leading pasta manufacturer, touched off calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.
    “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” Barilla, 55, said in an interview with Radio 24 on Wednesday.
    Barilla, one of the best known pasta brands around the world, is one of Italy’s biggest advertisers, and for many years has used the image of a happy family living in an idealized version of the Italian countryside, with the slogan: “Where there’s Barilla, there’s home.”
    In the interview, Barilla said he opposed adoption by gay parents, but was in favour of allowing gay marriage, which is not legal in Italy. His comment about advertising was in response to a direct question about whether he would ever feature a gay family in his company’s commercials.
    If gays “like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand,” he said.
    Aurelio Mancuso, head of gay rights group Equality Italia, said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.
    “We accept the invitation from the Barilla owner to not eat his pasta,” Mancuso said. Many Italians used social media to voice support for a boycott.
    Alessandro Zan, a gay member of parliament, said on Twitter: “You can’t mess around with consumers, including gay ones.”
    Barilla issued a statement on Thursday apologizing, explaining that he was trying to say “simply that the woman plays a central role in a family.
    “Barilla features families in its commercials because it embraces anyone, and they have always been identified with our brand,” he said.
    Spanish film star Antonio Banderas features in the latest publicity campaign for Barilla’s Mulino Bianco cookies and breakfast cakes. They feature him baking biscuits with children and talking to a chicken called Rosita.
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    Sep 26, 2013 10:28 PM GMT
    Pasta makes people fat. That should be enough reason for body-conscious gays to boycott any pasta brand.
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    Sep 26, 2013 10:36 PM GMT
    I spoke to my Italian husband about this today, and he agrees we'll boycott Barilla. And he did buy some of their products before ("Mainly when there was a 2-for-1 sale at Publix" he told me).

    Another thread about this was trying to insist that because it was poor quality pasta this was a non-issue. Well, poor or not, Barilla claims to be the world's largest producer, with half of the understandably sizable Italian market, and 20% of the US.

    So I do think what this CEO says to be significant, whether you like his pasta or not.
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    Sep 26, 2013 10:59 PM GMT
    Add them to the list! I almost fell for their commercials, I thought there were pretty well executed...there are so many other brands for pasta out there.
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    Sep 26, 2013 11:33 PM GMT
    I like pasta, but yeah... gay parenting is fine. Sometimes even better than straight parents. Surely using gay people in their advertisements is good publicity. They will be attracting more customers.
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    Sep 26, 2013 11:42 PM GMT
    Anyone against gay parenting because the child can't choose is an idiot because a child can't choose its straight parents either.

    This guy's more my speed anyway:

    zjjbqe.jpg
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    Sep 26, 2013 11:44 PM GMT
    Well, I think the easy solution is to grow your own pasta, as these Swiss are shown doing in this 1957 documentary:



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    Sep 26, 2013 11:45 PM GMT
    paulflexes saidPasta makes people fat. That should be enough reason for body-conscious gays to boycott any pasta brand.


    It's certainly what made ME fat!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    A few years ago, I found Dreamfields Pasta, which is much lower in carbohydrate, and tastes EXACTLY the same. My problem is I still ate too much, so I had to give it up completely.icon_cry.gif
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    Sep 26, 2013 11:49 PM GMT
    True that pasta can make you fat, but I don't eat that much in a day. Unless you do cardio lots or play sports professionally I guess reducing your intake of pasta is sensible.
  • Timbales

    Posts: 13993

    Sep 27, 2013 12:47 AM GMT
    Their pasta is empty carbs anyway.
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    Sep 27, 2013 12:49 AM GMT
    But it's the choice of Italy. icon_neutral.gif
  • Posted by a hidden member.
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    Sep 27, 2013 12:53 AM GMT
    Ravensong saidBut it's the choice of Italy. icon_neutral.gif


    Im in Canada!
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    Sep 27, 2013 12:55 AM GMT
    charlitos said
    Ravensong saidBut it's the choice of Italy. icon_neutral.gif


    Im in Canada!


    Have Canadian carbs...icon_biggrin.gificon_biggrin.gif
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    Sep 27, 2013 1:12 AM GMT
    Wheat is bad. Barilla makes it evil.
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    Sep 27, 2013 1:37 AM GMT
    I eat brown rice, I'll keep the brown rice pasta in mind next time I go there.
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    Sep 27, 2013 4:13 AM GMT
    Thanks for the heads up Charlitos - I will not buy them, usually by brown rice pasta from Trader Joe's but occasionally have bought Barilla - not anymore.
  • shawn06

    Posts: 337

    Sep 27, 2013 4:32 AM GMT
    Any recommendations for regular pasta (not asking for low carb) to replace Barilla with? I grew up in an Italian family and enjoy pasta quite a bit, but the store brand spaghetti is really thick and gross so I usually default with this. No, I'm not making pasta from scratch whenever I want to eat it though I will try my best with the sauce.
  • shawn06

    Posts: 337

    Sep 27, 2013 4:40 AM GMT
    woodsmen said^You're on realjock so you eat brown rice and therefore you will eat brown rice pasta. We don't eat wheat pasta.


    I've had it before and it's gross. I like brown rice but I don't like brown rice pasta or whole wheat pasta, I prefer just the normal. Now a non-bigoted company that makes normal pasta or something is what I'm asking about, thanks for the recommendation though.
  • Posted by a hidden member.
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    Sep 27, 2013 4:47 AM GMT
    Mmmm pasta.
  • Posted by a hidden member.
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    Sep 27, 2013 4:52 AM GMT
    But what are the other pasta manufacturers' opinions on homosexuals? We must know! icon_eek.gif
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    Sep 27, 2013 4:59 AM GMT
    They dont have GF pasta, so I would never buy there brand.
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    Sep 27, 2013 5:01 AM GMT
    What an idiot! I understand Barilla's marketing strategy and have no problem with it. But why oh why do these executives and CEO's fall into the trap laid for them?

    All he had to say is that we do not portray homosexual households for the same reason we do not use single parent households and that we at Barilla wish to be associated our product with a simpler time when mom made her pasta at home for her family. We want our customers to associate our product with the wholesome goodness of homemade pasta that their momma use to make.

    You not only sell a product; you sell a sentiment. In successful advertising you appeal to emotion.

    He just wasn't savy enough not to take the bait of the interviewer. His other mistake was interjecting his personal opinions. As the head of an organization being asked about his organization's advertising strategy he should have stated Barilla's position and not his own.

    I personally will not boycott the company because there very well may be homosexuals working for Barilla. Why would I want to hurt them and their families? Also, we gays are 3 - 5 percent of the population and probably only half of that percentage are brave enough to eat those carbs so I doubt a boycott will hurt.

    I'll save my indignation for the politicians and religious bigots who do far more harm to us by standing in the way of our basic human rights and freedoms.
  • Webster666

    Posts: 9217

    Sep 27, 2013 5:18 AM GMT
    Of course you are correct in advocating a boycott of Barilla products.

    I feel that equal gay rights are coming so fast that it's taking a lot of straight people quite a while to catch up to the fact that there's nothing wrong with being gay. And, of course, some people will never understand it.

    Never the less, it is absolutely our duty to NOT give our hard earned money to companies whose leaders are our enemies. People like this executive at the Barilla company FINANCE the campaigns of politicians who work to pass anti gay legislation.

    I have bought and enjoyed Barilla products for many, many years.
    But, no more.
    They deserve to go bankrupt, and I hope that they do.
  • Posted by a hidden member.
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    Sep 27, 2013 6:43 AM GMT
    woodsmen said"we gays are 3 - 5 percent of the population"

    You forget about the larger community of straights that make gay marriage possible including a Republication justice on the US Supreme Court.


    I doubt Barilla is even on their radar. This will blow over and be forgotten as soon as Lady Gaga releases her next album, if not before.

    Is anyone even talking about that fast food, chicken sandwich place we are suppose to be boycotting anymore?

    I can't keep up with all the boycotts. I guess I'm going to have to start growing my own food.
  • hebrewman

    Posts: 1367

    Sep 27, 2013 8:47 AM GMT
    what really made me laugh was his backtrack on his original statement. these ceo's always forget their 'filter' only to have the pr team tell them to walk it back a bit. sometimes the 'walk back' is even worse than the original statement. what a putz. barilla is out of my pantry in the home and out of the galley on the boat.