Oct 21, 2013 6:53 PM GMT
Soylent, the drink that’s designed to be a person’s entire nutritional needs, just raised $1.5 million in seed funding from investors, including Andreessen Horowitz and Lerer Ventures.[...]
Soylent is a meal replacement that Rhinehart personally designed for himself after he became fascinated by inefficiencies in the industrial food system.
Last year, Rhinehart stopped eating regular food and lived exclusively off his Soylent mixture for 30 days. The experiment drove enough interest that Rhinehart decided to do a pivot, and change his YC-backed startup from working on wireless networking to making Soylent full-time.
Now his diet is 90 percent Soylent and 10 percent “recreational eating,” or what he calls eating regular food.
He gave it the self-deprecating name Soylent — after the dystopian movie Soylent Green where Charlton Heston discovers that society has been living off rations made of humans.