"The Ultimate Fighting Championship® and the Gay and Lesbian Community Center of Southern Nevada (“The Center”) have announced a dynamic new partnership, designed to raise awareness of the realities of HIV among young individuals under 30. UFC COO Ike Lawrence Epstein said: “As someone who grew up in the 1980s and saw the virus beaten back with education in the 1990s, I was stunned to learn from our friends at The Center that HIV is still having such a dramatic impact on young people. No other sport reaches the under-35 demographic like the UFC does and the UFC felt a duty to try and do something about this situation. It gives me great pride to announce the UFC will be partnering with The Center, LBGTQ+ and other organizations for a project we are calling ‘Protect Yourself At All Times.’ This will be a local, national and ultimately international campaign designed to educate the UFC’s vast core audience of under 35s about the realities of HIV.”"