http://www.dnaindia.com/sport/report-endorsement-dreams-of-chess-players-could-vanish-if-viswanathan-anand-loses-title-1921521

"Chess champions told IANS that they are ideal brand ambassadors for endorsing financial products and computer chips, among others products. According to them, investments are linked to strategies and computers to their computing power, both of which chess players signify."