Does anybody use this? There's a fair bit of hype around it, and I'm inclined to feel it's just a marketing ploy, but hey.. figured I'd throw it out to the forums and see if anybody finds it positively effective!
This is some marketing bullshit. As a coffee professional, I read what's on that website and just roll my eyes. Any good coffee--ie, not Starbucks, not Folgers, but something from a solid micro roaster--has the benefits being touted here. Basically, what I'm saying is that this coffee isn't anything different from a coffee that you'd be able to get at your local specialty coffee shop, and your local specialty coffee shop also has the added benefit of changing the coffee with the season to give you different tastes and find something you'll love. This stuff is only as "effective" as any other specialty coffee, I guarantee you. Just do yourself a favor and buy something from a local shop that can help you find a coffee you'll love.