Psychology of Lululemon: How Fashion Affects Fitness

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    Dec 18, 2013 2:31 PM GMT
    Whatever makes you feel more confident is what I figure the right takeaway from this is...

    "Does expensive athletic wear actually incline us to work out? "Enclothed cognition" proposes that the clothes you wear directly affect how we think and what we do."

    http://www.theatlantic.com/health/archive/2013/12/psychology-of-lululemon-how-fashion-affects-fitness/281959/
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    Dec 18, 2013 9:05 PM GMT
    I went into a Lululemon store just once to look at some "top rated" men's yoga pants. I already knew that a good pair improved my performance and something about the upscale store on tony Miracle Mile in Manhasset seemed to validate my perspective - until I saw the $100 price tag and walked right out.

    But this is old news. What jacked guy doesn't find their workouts unimpeded and fueled further in a fitted cotton wifebeater or, for some, that polyester under armour? I know I do. Also, maybe because I'm a product of 1970s P.E. I like cotton t-shirts and wifebeaters paired with mid-thigh cotton gym shorts for lifting and traditional speedos for lap swim. (Since I didn't get into yoga until 2000 I researched the best attire for performing splits while standing on your head.) If someone trains better in a pair of Dacron basketball shorts from Kmart that's fashion affecting fitness too.
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    Dec 18, 2013 9:49 PM GMT
    As the old sayings, "Dress for success", I do believe that people try to live up to the image they are creating by dressing in particular way.