Was Your Daughter Killed in a Car Crash? Database Marketers Want to Know.

  • metta

    Posts: 39133

    Jan 21, 2014 5:50 AM GMT
    Was Your Daughter Killed in a Car Crash? Database Marketers Want to Know.

    http://www.motherjones.com/kevin-drum/2014/01/was-your-daughter-killed-car-crash-database-marketers-want-know
  • Posted by a hidden member.
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    Jan 21, 2014 5:59 AM GMT
    FYI. I've never had a problem with motherjones before but just tried link twice, both times Norton picked up some sort of attack which it listed as "severe".
  • metta

    Posts: 39133

    Jan 21, 2014 6:12 AM GMT
    It works fine for me. Here is a copy of it:


    Was Your Daughter Killed in a Car Crash? Database Marketers Want to Know.


    blog_seay_car_crash.jpg

    Do you ever wonder just how much personal information all those database marketing folks know about you? The short answer is: A lot. One company alone processes 50 trillion transactions a year and boasts that it has collected 1,500 "data points" each on 500 million active consumers worldwide (including a majority of adults in the United States). Try reading this and this if you want to get up to speed. But for pure creepiness, it's hard to beat this:

    A suburban Chicago couple who lost their teenage daughter in a car crash last year feels as if they were victimized again after receiving a letter from OfficeMax Thursday. The envelope was addressed to Mike Seay, but the second line read "Daughter Killed in Car Crash."

    Seay's 17-year-old daughter, Ashley, was one of two teens killed in a crash last April when their SUV veered off the road and slammed into a tree in Antioch.

    Yep. "Daughter killed in car crash" is an entry in somebody's database record for Mike Seay. And why not? Grieving parents might be a soft target for certain kinds of goods and services, after all. You have to take advantage of those kinds of opportunities.
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    Jan 21, 2014 7:36 AM GMT
    Thanx.

    That's pretty horrible.

    Though I can picture it happening. I was in publishing when we first computerized. We're all learning the system and doing practices on it and we were always doing goofy corporate stuff to each other. Well, until I made someone cry and then that stopped. Hey, she started.

    But back then I'd made up this report utilizing as a joke some very personal information I'd discovered on the head of this fortune five that I wasn't supposed to know but also I was one of these button pushers. I used to break my toys as a kid. So I've got this new computer and I'm just hitting every key and combination to see what it does.

    Well somehow I managed to override the practice protocol. So into the batch of what would be published the next morning, published world wide, was my rather embarrassing report. The next day I'm getting phone calls left and right, high and low. It turned out that somehow at like minutes before zero hour someone caught it. So it wasn't published. Lucky me. I'd have been screwed. Not that it was my fault. Hey, we were told to practice. But I would have been screwed.

    So, anyway, that was one way of getting upper management to notice me. Oooops.

    Easy to see this crap happening more and more. Target credit cards, personal info on envelopes, soon you'll see your social security number accidentally flash on an electronic bill board.

    That's how they'll justify embedding electronic chips under our skin. It's safe and private, they'll claim.