Feb 03, 2014 3:08 AM GMT
In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America's big game.
The snippet appeared as one of many vignettes in a sweeping ad that celebrated America's collection of diverse creeds, codes and individuals. In the five-second clip, two male partners and their daughter go roller-skating while a chorus of children sing "America the beautiful."
The hashtag #AmericaIsBeautiful went tredning on Twitter shortly after the spot aired.
Gay rights organization GLAAD praised the ad, calling it "a step forward for the advertising industry."