AMERICA THE BEAUTIFUL COCACOLA COMMERCIAL

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    Feb 04, 2014 1:22 AM GMT
    I heard about this after the Super Bowl was over. What do you all think about the criticism this ad is getting?

    http://www.nydailynews.com/entertainment/tv-movies/coca-cola-super-bowl-ad-angers-conservatives-article-1.1600849
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    Feb 04, 2014 2:16 AM GMT
    hellass saidI heard about this after the Super Bowl was over. What do you all think about the criticism this ad is getting?

    http://www.nydailynews.com/entertainment/tv-movies/coca-cola-super-bowl-ad-angers-conservatives-article-1.1600849

    There is absolutely nothing to criticize. The ad is brilliant.
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    Feb 04, 2014 2:17 AM GMT
    I feel like the people speaking out against it are shocked that American ethnic groups exist outside of their traditional stereotypes and this is how they are processing the realization.
  • Import

    Posts: 7193

    Feb 04, 2014 2:19 AM GMT
    That coke commercial made me want to be a better man.








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    Feb 04, 2014 4:24 PM GMT
    Import saidThat coke commercial made me want to be a better man.


    It left me thirsting for a Sprite.
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    Feb 04, 2014 4:26 PM GMT
    MGINSD said
    Import saidThat coke commercial made me want to be a better man.


    It left me thirsting for a Sprite.


    How come?

    -intrigued
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    Feb 04, 2014 4:31 PM GMT
    it was a nice commercial
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    Feb 04, 2014 4:35 PM GMT
    Avsigkommen saidI feel like the people speaking out against it are shocked that American ethnic groups exist outside of their traditional stereotypes and this is how they are processing the realization.



    +1
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    Feb 04, 2014 4:39 PM GMT
    The vocals could use some work, but for the most part it was well done and a good reminder that this country wasn't created entirely by people who are all English speaking Caucasians, and this country still isn't just English speaking Caucasians.
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    Feb 04, 2014 4:41 PM GMT
    Perhaps people are hearkening to simpler times when multiracial Coke ads didn't overtly feature what are likely Muslims:



    I'm sure that ad spawned its share of criticism in its day too.

    Also, odds are that a thread will already have been created on any new example of racism or multiculturalism so you might want to check first: http://www.realjock.com/gayforums/3664570
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    Feb 04, 2014 4:43 PM GMT
    meninlove said
    MGINSD said
    Import saidThat coke commercial made me want to be a better man.


    It left me thirsting for a Sprite.


    How come?

    -intrigued


    It can be interpreted on several levels. First, as intended, the poetic: I wrote it in iambic tetramater, the cadence of nursery rhymes, marches and much other pedestrian poetry - cf. WC Bryant's "I Broke the Spell That Held Me Long" - to match the context of the ad itself. Second, I did so to mock - or sprite, if you will, perhaps even heroically - the political rectitude I saw in the commercial and those who echoed its sanctimonious tone. Third, the alliteration between thirst and Sprite was too much to resist. Behind all of this was intended a reminder, to both sides of the debate, to keep it easy, guys, and not be so taken in by what is essentially a commercial endeavor to the point of - pardon the expression - coming to blows. Finally, as a long-time Pepsi stockholder, I couldn't well have asked, Oliver-like, for "more."
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    Feb 04, 2014 4:47 PM GMT
    The Coke commercial did exactly what their 'teach the world to sing' commercial did way back when. It highlighted the beauty of people, music and our land. It expressed diversity and yet maintained an element of individual cultures all while displaying a land that is riddled with beauty that each and everyone of us has the freedom to enjoy.

    People have and would die to be in America and the commercial emphasized exactly why there is such a strong desire to be a part of this country. Shared diversity, open dialog, freedoms abound and natures beauty available for all.

    The commercial was executed perfectly and the fact that it actually got people talking was just another bonus financially for Coke. Despite some of my criticisms of Coke in the past, this time I feel they did it perfectly!
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    Feb 04, 2014 4:49 PM GMT
    It must be a US thing. I saw no political rectitude or anything like that. Just a lot of people singing about the country they love, in the languages of their heritages.



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    Feb 04, 2014 4:50 PM GMT
    MGINSD saidIt can be interpreted on several levels. First, as intended, the poetic: I wrote it in iambic tetramater, the cadence of nursery rhymes, marches and much other pedestrian poetry - cf. WC Bryant's "I Broke the Spell That Held Me Long" - to match the context of the ad itself. Second, I did so to mock - or sprite, if you will, perhaps even heroically - the political rectitude I saw in the commercial and those who echoed its sanctimonious tone. Third, the alliteration between thirst and Sprite was too much to resist. Behind all of this was intended a reminder, to both sides of the debate, to keep it easy, guys, and not be so taken in by what is essentially a commercial endeavor to the point of - pardon the expression - coming to blows. Finally, as a long-time Pepsi stockholder, I couldn't well have asked, Oliver-like, for "more."

    So in other words you were jealous that you had Pepsi stock and not Coca Cola. Funny, I can't even remember what the Pepsi commercial was! icon_rolleyes.gif
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    Feb 04, 2014 5:02 PM GMT
    eb925guy said
    MGINSD saidIt can be interpreted on several levels. First, as intended, the poetic: I wrote it in iambic tetramater, the cadence of nursery rhymes, marches and much other pedestrian poetry - cf. WC Bryant's "I Broke the Spell That Held Me Long" - to match the context of the ad itself. Second, I did so to mock - or sprite, if you will, perhaps even heroically - the political rectitude I saw in the commercial and those who echoed its sanctimonious tone. Third, the alliteration between thirst and Sprite was too much to resist. Behind all of this was intended a reminder, to both sides of the debate, to keep it easy, guys, and not be so taken in by what is essentially a commercial endeavor to the point of - pardon the expression - coming to blows. Finally, as a long-time Pepsi stockholder, I couldn't well have asked, Oliver-like, for "more."

    So in other words you were jealous that you had Pepsi stock and not Coca Cola. Funny, I can't even remember what the Pepsi commercial was! icon_rolleyes.gif


    "It expressed diversity and yet maintained an element of individual cultures ..."

    Huh? Aren't these two one and the same? This, and much else of what you wrote, is unrestrained cliche-mongering.

    And no, I'm not "jealous" [cf. envious] of Coca-Cola - isn't this getting a little far-fetched? - I'm sure I have some in one of my portfolios, as most any investor would. And, I still own Pepsi, TYVM, and appreciate it as much as it and its spin-offs appreciate daily.
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    Feb 04, 2014 5:44 PM GMT
    MGINSD said "It expressed diversity and yet maintained an element of individual cultures ..."
    Huh? Aren't these two one and the same? This, and much else of what you wrote, is unrestrained cliche-mongering.

    No actually they're not one and the same. There are many diverse culture in our country and the fact that many of them find comfort with their own just shows that diversity can exist between groups as well as individuals. The commercial highlighted various groups enjoying the beauty and yet the groups were very diverse. As for 'cliche-mongering', whatever, your opinion. If you chose to see words such as beauty, diversity, culture, and freedom as cliche, so do. I'm guess that more guy understood what I was trying to relate than the gibbering nonsense that you wrote.
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    Feb 04, 2014 6:12 PM GMT
    Is English his first language or am I just not intelligent enough to comprehend his posts?
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    Feb 04, 2014 6:35 PM GMT
    I've heard from both sides and had until I saw it for myself agreed with both - if jut to avoid an argument about something I hadn't seen yet...buuuut

    I thought it sounded pretty. And it WAS mostly in English...so I don't see the problem. Blown way out of proportion. I thought we were supposed to be proud of being so multicultural. Personally, being multicultural was a given and as such I don't give it a second thought - I grew up expecting to see a bunch of different people and hearing a bunch of things I don't understand.

    #newyork
  • Montague

    Posts: 5205

    Feb 04, 2014 6:40 PM GMT
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    Feb 04, 2014 6:53 PM GMT
    Colbert KILLED this last night. I did NOT know about the original writer! Wow!



    http://crooksandliars.com/2014/02/colbert-makes-mockery-right-wing-freakout

    Crooks and LiarsCOLBERT: They were singing America the Beautiful in foreign talk! I mean come on! Only English can give that song its certain je ne sais quoi. And folks, and the last thing I want to be is a prima donna here, but I am full of schadenfreude over this!

    And I'm not the only one that's outraged. Ex-Congressman and former employable person Allen West, anger blogged, “It started rather patriotically with the words of 'America the Beautiful.' Then the words went from English to languages I didn’t recognize.

    This man once represented Florida and then served in Iraq. How is he supposed to recognize Spanish and Arabic?

    And, the web site, the Breitbart.ca's Michael Leahy, truly captured why we're so angry, saying that “The company used such an iconic song, one often sung in churches on the 4th of July that represents the old 'E Pluribus Unum' view of how American society is integrated, to push multiculturalism down our throats.

    Yes, the old E Pluribus Unum. That's Latin for speaka the English. And Leahy points out it's not enough that they sang “a deeply Christian patriotic anthem whose theme is unity – in several foreign languages... the ad also prominently features a gay couple.

    For Pete's sake, since when are gays allowed to gay up America the Beautiful? I mean, if the woman who wrote the song, Katharine Lee Bates saw this ad, she would be disgusted, and so would have life partner Katharine Coman, with whom she lived for 25 years, in then what was referred to as “a Boston Marriage.


    icon_lol.gif **applause** icon_lol.gif
  • Webster666

    Posts: 9217

    Feb 05, 2014 12:35 AM GMT
    Suppose the ad was in Russian or Chinese or Greek ?
    The only language I understand is English.
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    Feb 05, 2014 12:52 AM GMT
    Webster666 saidSuppose the ad was in Russian or Chinese or Greek ?


    It kinda was. icon_lol.gif
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    Feb 05, 2014 1:07 AM GMT
    kevexboy saidThis guy makes a good point about that commercial. Coke is just hypocrisy.


    http://www.deathandtaxesmag.com/214358/impressed-with-coca-colas-awesome-multicultural-super-bowl-ad-dont-be/


    Well... damn.... I had no idea.
  • ThatSwimmerGu...

    Posts: 3755

    Feb 05, 2014 2:58 AM GMT
    I loved the commercial. *sips on a coke*
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    Feb 05, 2014 11:41 PM GMT
    eb925guy saidThe Coke commercial did exactly what their 'teach the world to sing' commercial did way back when. It highlighted the beauty of people, music and our land. It expressed diversity and yet maintained an element of individual cultures all while displaying a land that is riddled with beauty that each and everyone of us has the freedom to enjoy.

    People have and would die to be in America and the commercial emphasized exactly why there is such a strong desire to be a part of this country. Shared diversity, open dialog, freedoms abound and natures beauty available for all.

    The commercial was executed perfectly and the fact that it actually got people talking was just another bonus financially for Coke. Despite some of my criticisms of Coke in the past, this time I feel they did it perfectly!


    The commercial was great. However, the way your country has received it, hasn't been. I don't think there's much of a desire to be a part of America when you see people saying things like "Speak English or go home" etc.