Banana Republic Features Gay Ads

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    Feb 22, 2014 5:29 AM GMT
    TO help a new campaign stand out in the crowded marketplace for apparel retailers, Banana Republic decided, among other things, to change ad themes, adopting “The true outfitters of modern American style,” and feature pairs of models who are also coupled up in real life — with a twist. Amid the stylish men and women wearing the new spring line for Banana Republic is a couple composed of two men, the interior designer Nate Berkus and his fiancé, Jeremiah Brent, who is also an interior designer.

    Adco-master675.jpg

    http://www.nytimes.com/2014/02/21/business/media/banana-republic-ads-with-real-life-unions-includes-a-gay-couple.html
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    Feb 22, 2014 4:15 PM GMT
    woodsmen saidTO help a new campaign stand out in the crowded marketplace for apparel retailers, Banana Republic decided, among other things, to change ad themes, adopting “The true outfitters of modern American style,” and feature pairs of models who are also coupled up in real life — with a twist. Amid the stylish men and women wearing the new spring line for Banana Republic is a couple composed of two men, the interior designer Nate Berkus and his fiancé, Jeremiah Brent, who is also an interior designer.

    Adco-master675.jpg

    http://www.nytimes.com/2014/02/21/business/media/banana-republic-ads-with-real-life-unions-includes-a-gay-couple.html



    They need to change their name more than anything else.
  • roadbikeRob

    Posts: 14295

    Feb 22, 2014 4:17 PM GMT
    I am more than sure that all the FLAKY FUNDAMENTALISTS will be threatening a boycott of Banana Republic over these awesome gay friendly ads.
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    Feb 22, 2014 4:53 PM GMT
    generally a sign of business desperation, i bet their sales suck
  • HottJoe

    Posts: 21366

    Feb 22, 2014 4:54 PM GMT
    I'm not really into the clothes, and not really into Nate Berkus---or any of Oprah's protégés---but it's nice to see ads like this, at a time when many businesses are taking a stand against us.
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    Feb 22, 2014 5:12 PM GMT
    somersault saidgenerally a sign of business desperation, i bet their sales suck



    cant tell if ure being sarcastic icon_sad.gif
  • jo2hotbod

    Posts: 3603

    Feb 22, 2014 5:22 PM GMT
    charlitos said
    somersault saidgenerally a sign of business desperation, i bet their sales suck



    cant tell if ure being sarcastic icon_sad.gif


    Yah because BR is doing very good
  • HottJoe

    Posts: 21366

    Feb 22, 2014 5:28 PM GMT
    jo2hotbod said
    charlitos said
    somersault saidgenerally a sign of business desperation, i bet their sales suck



    cant tell if ure being sarcastic icon_sad.gif


    Yah because BR is doing very good

    My sarcasm meter is broken today.icon_neutral.gif


    Nevertheless, the clothes are butt ugly and look dated and overpriced.
  • Destinharbor

    Posts: 4433

    Feb 22, 2014 5:40 PM GMT
    I don't get the Nate Berkus thing. He really is a pretty bad decorator. Everything he does looks like it belongs in Target. But yeah, nice to see more and more ads showing guy couples. Though I do think BR has been overtaken by J Crew.
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    Feb 22, 2014 8:06 PM GMT
    In one ad, the pair is lounging on the grass, Mr. Berkus’s head on Mr. Brent’s midsection. In another ad, the couple is cuddling. In other ads, the pair appears among photographs of the other couples. In the magazines in which the campaign is now starting to appear, including InStyle and Rolling Stone, Banana Republic is the only clothier to present a same-sex couple amid the ad pages.
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    Feb 22, 2014 8:21 PM GMT
    I can't stand either of them. I like Oprah I don't care for her protégés either, especially Dr. Phil. I refuse to buy clothes where they don't carry my size the exception is suits.
  • roadbikeRob

    Posts: 14295

    Feb 22, 2014 8:30 PM GMT
    HottJoe saidI'm not really into the clothes, and not really into Nate Berkus---or any of Oprah's protégés---but it's nice to see ads like this, at a time when many businesses are taking a stand against us.
    What businesses are taking a stand against usicon_question.gif Where did you hear that fromicon_question.gif
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    Feb 22, 2014 10:07 PM GMT
    There is another reason for the presence of a same-sex couple: The ads are aimed at younger consumers, many of whom regard inclusion and diversity as intrinsic parts of their world views, and the campaign encourages them to join the ranks of the loyal older customers in Banana Republic stores.
  • HottJoe

    Posts: 21366

    Feb 22, 2014 10:15 PM GMT
    roadbikeRob said
    HottJoe saidI'm not really into the clothes, and not really into Nate Berkus---or any of Oprah's protégés---but it's nice to see ads like this, at a time when many businesses are taking a stand against us.
    What businesses are taking a stand against usicon_question.gif Where did you hear that fromicon_question.gif

    Barilla Pasta, the Catholic Church, Chik-Fil-A...
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    Feb 22, 2014 10:18 PM GMT
    HottJoe said
    roadbikeRob said
    HottJoe saidI'm not really into the clothes, and not really into Nate Berkus---or any of Oprah's protégés---but it's nice to see ads like this, at a time when many businesses are taking a stand against us.
    What businesses are taking a stand against usicon_question.gif Where did you hear that fromicon_question.gif

    Barilla Pasta, the Catholic Church, Chik-Fil-A...


    Yes, I still won't buy Barilla Pasta. I was going to make baked ziti for family one day (using rotini) and they only had Barilla brand pasta -- so I had to use my gravy for something else.
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    Feb 23, 2014 12:13 AM GMT
    Decades ago, the Banana Republic campaign would have been alone in a sea of ads with heteronormative casting. Years ago, it might have generated debate, even argument. This month, it is only one of several campaigns that mix same-sex couples among the other models, actors and so-called real people.

    For example, a same-sex male couple appeared in a commercial for Coca-Cola on Feb. 2, during Super Bowl XLVIII, and reappeared in a longer version that was shown five days later during the opening ceremony of the Winter Olympics.
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    Feb 25, 2014 9:29 AM GMT
    Yay acceptance? I don't see this being especially gay...

    I went to a banana republic once and nothing fit :O

    Oh well.
  • Rene_Aensland

    Posts: 2495

    Feb 25, 2014 9:45 AM GMT
    Zara > All.

    <3
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    Feb 25, 2014 7:36 PM GMT
    Banana Republic basically emulates the large trends men fashion. Fur the last 9 years this mean tight pants that are hemmed high. Shawl collar cardigan or any cardigans. Varsity inspired jackets. All of this started by Thom Browne.