adammm saidHa not jaded, just realistic. Advertising mimics culture, it doesn't lead it. If Honey Maid didn't think gay ads would get them attention and more money, they wouldn't be making them. They're just trying to co-opt the progress in society for financial gain.
I do not disagree with that. But the attitude is a little bit of cutting off your nose to spite your face because it doesn't only play that one way as we do benefit by their using us in their commercial which works to normalize us in the eyes of their audience.
You might have more of a sense that we are already there, in full acceptance, but we are not and probably intellectually you know that. Certainly people of my certain age notice this as we were raised without gays in your face. We probably got into sitcoms in the 70s I guess it was, but I don't recall gay representation on the Little Rascals or Father Knows Best. And now to be used in pushing product? Do you know how careful marketers are about what they do? They absolutely are looking at money.
So this is also a measure that we add value to society, we don't distract from purchase of the advertised product. And not that I measure our value by money, I don't. But I do find it to be somewhat affirming in this regard of status we've worked so hard to gain.
Just imagine how any minority would feel if they were excluded from being used in commercials. Imagine television commercials with no black people. What would we say about that? Now imagine them with no gays. Same thing.