Do straight guys have the ability to ruin a brand for gay studs?


  • Apr 08, 2014 1:52 PM GMT
    Hi studs,

    I'm currently in my final year of my MSc in Strategic Marketing Managment, and conducting my final thesis on gay consumers. I cannot tell you too much before I have all the respondents I need, but the research have gotten attention from both local media and academic journals.

    My research is an experiment, which means that you will see two products. Believe me when I say, neither brands are related to this research - its all about the gays (isn't it always?) ;)

    I would deeply appreciate if you would spend 5 min taking the survey. Chat me up if you have any questions;)

    https://bino.qualtrics.com/SE/?SID=SV_cC3sfzKrdYF65Df
  • ThatSwimmerGu...

    Posts: 3755

    Apr 08, 2014 3:00 PM GMT
    https://bino.qualtrics.com/SE/?SID=SV_cC3sfzKrdYF65Df
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    Apr 08, 2014 3:25 PM GMT
    Do neighborhoods count as brands? Look what they did to the West Village and Chelsea. Now the only cruising's done with strollers.
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    Apr 08, 2014 4:54 PM GMT
    I don't understand the subject line question.
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    Apr 08, 2014 4:54 PM GMT
    JohnSpotter saidI don't understand the subject line question.


    lol Me neither
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    Apr 08, 2014 5:24 PM GMT
    Lol. This survey has nothing to do with consumer choices of gay men. It's a pretty generic marketing survey.
    #spam

  • Apr 08, 2014 5:30 PM GMT
    xrichx saidLol. This survey has nothing to do with consumer choices of gay men. It's a pretty generic marketing survey.
    #spam


    I'm afraid you are mistaken, mister. This is a typical experiment survey, which entails that you might be entered in a control group (with no manipulation). In that case, I would understand that you did not understand the surveyicon_smile.gif
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    Apr 08, 2014 5:33 PM GMT
    xrichx saidLol. This survey has nothing to do with consumer choices of gay men. It's a pretty generic marketing survey.
    #spam

    Well, it would after we take it. icon_wink.gif
    I think (*think*) that's the idea.

  • Apr 08, 2014 5:33 PM GMT
    To be clear, my research asks the question of whether gay mens and lesbians attitude to a brand can increase based on knowledge about a user group.

  • Apr 08, 2014 5:38 PM GMT
    immunity said
    Graduatestudent saidTo be clear, my research asks the question of whether gay mens and lesbians attitude to a brand can increase based on knowledge about a user group.
    The knowledge you provided about the products is basically that 70% of women in [insert country here] use the product. icon_neutral.gif


    Yup, we have different conditions;)
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    Apr 08, 2014 5:59 PM GMT
    LionEyes said
    Graduatestudent said
    xrichx saidLol. This survey has nothing to do with consumer choices of gay men. It's a pretty generic marketing survey.
    #spam


    I'm afraid you are mistaken, mister. This is a typical experiment survey, which entails that you might be entered in a control group (with no manipulation). In that case, I would understand that you did not understand the surveyicon_smile.gif


    Who are you kidding? I worked in advertising and this is in fact a generic product survey. You're posting the question here as to get responses from the gay demographic and as a whole it's deceiving.

    Yup. Nothing new. We've had people solicit "research" surveys here before, trying to put a gay spin on it in order to get people to participate.

    Click the Spam button on the original post and on OP's profile. icon_biggrin.gif
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    Apr 08, 2014 10:52 PM GMT
    Graduatestudent saidTo be clear, my research asks the question of whether gay mens and lesbians attitude to a brand can increase based on knowledge about a user group.

    That doesn't really go with the subject line but I'll tell you what. Post a picture with your shirt off and we'll do your survey.
  • tj85016

    Posts: 4123

    Apr 08, 2014 10:54 PM GMT
    Graduatestudent saidHi studs,

    I'm currently in my final year of my MSc in Strategic Marketing Managment, and conducting my final thesis on gay consumers. I cannot tell you too much before I have all the respondents I need, but the research have gotten attention from both local media and academic journals.

    My research is an experiment, which means that you will see two products. Believe me when I say, neither brands are related to this research - its all about the gays (isn't it always?) ;)

    I would deeply appreciate if you would spend 5 min taking the survey. Chat me up if you have any questions;)

    https://bino.qualtrics.com/SE/?SID=SV_cC3sfzKrdYF65Df


    fuck you straight marketing loser
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    Apr 08, 2014 11:06 PM GMT
    eagermuscle saidDo neighborhoods count as brands? Look what they did to the West Village and Chelsea. Now the only cruising's done with strollers.

    Almost that bad in the Castro IN SF - but al teast the straights have to be tolerant - there is so much gay stuff in the shop windows.

  • Apr 09, 2014 11:17 AM GMT
    To simplify it all for those that still do not understand my question: Do anyone think that it is possible that you might like a brand more if your friends use the same brand?


  • SENCGuy1

    Posts: 247

    Apr 09, 2014 11:36 AM GMT
    I took your survey. And to answer your question, I'd more likely try a new brand if my friends used and enjoyed it.

    Good luck with you project.
  • tj85016

    Posts: 4123

    Apr 09, 2014 12:14 PM GMT
    Graduatestudent saidTo simplify it all for those that still do not understand my question: Do anyone think that it is possible that you might like a brand more if your friends use the same brand?




    no
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    Apr 09, 2014 12:47 PM GMT
    Graduatestudent saidTo simplify it all for those that still do not understand my question: Do anyone think that it is possible that you might like a brand more if your friends use the same brand?

    For me personally: no. For the world at large: clearly yes.

    As for the guys attacking your survey, they fail to understand research design. That said, you have utilized a quasi-experimental non-equivalent groups design here, so no causal inferences can be made from your research. Obviously you are unable to do a repeated-measures design, since prior exposure to one of Condition 1 or Condition 2 before exposure to the other would influence the second iteration's results as an extraneous variable. You could still at least potentially unearth correlational findings though! In any case, I'd recommend that you get an effect size statistic. For a t-test, that would be something like Cohen's d. For an omnibus F-test, that would be something like eta squared. Significance testing alone is insufficient, as significance testing (trying to get p under .05 in order to reject a null hypothesis) can be easily manipulated through techniques such as getting a sufficiently large N, whereas an effect size is not going to be skewed by such. Refer to research on specific effect size statistics in order to get a good idea as to how much of an effect you actually have from your data.

    I don't know whether you're straight, gay or bisexual (given those were the only three options you had at the end of the survey, I can safely assume that you aren't transgendered or any other less typical identity), but coming on to RealJock to try to gather data shows that you're at least open to trying different ways to get participants. I can't think of many heterosexual men (if that's you) who would dare come onto a site like this for any reason. That's significant, given this can often be a hostile environment. From a psychology honours student researcher, good luck with your project!

  • Apr 10, 2014 11:05 AM GMT
    RedEssence said
    Graduatestudent saidTo simplify it all for those that still do not understand my question: Do anyone think that it is possible that you might like a brand more if your friends use the same brand?

    For me personally: no. For the world at large: clearly yes.

    As for the guys attacking your survey, they fail to understand research design. That said, you have utilized a quasi-experimental non-equivalent groups design here, so no causal inferences can be made from your research. Obviously you are unable to do a repeated-measures design, since prior exposure to one of Condition 1 or Condition 2 before exposure to the other would influence the second iteration's results as an extraneous variable. You could still at least potentially unearth correlational findings though! In any case, I'd recommend that you get an effect size statistic. For a t-test, that would be something like Cohen's d. For an omnibus F-test, that would be something like eta squared. Significance testing alone is insufficient, as significance testing (trying to get p under .05 in order to reject a null hypothesis) can be easily manipulated through techniques such as getting a sufficiently large N, whereas an effect size is not going to be skewed by such. Refer to research on specific effect size statistics in order to get a good idea as to how much of an effect you actually have from your data.

    I don't know whether you're straight, gay or bisexual (given those were the only three options you had at the end of the survey, I can safely assume that you aren't transgendered or any other less typical identity), but coming on to RealJock to try to gather data shows that you're at least open to trying different ways to get participants. I can't think of many heterosexual men (if that's you) who would dare come onto a site like this for any reason. That's significant, given this can often be a hostile environment. From a psychology honours student researcher, good luck with your project!


    Thank you so much for your feedback and ideas! You are completely right about the research design and the limitations of the survey. The topic is widely unexplored, which was encouraging when deciding to go forward. I am in fact gay, and knew what I was getting myself into, but I appreciate you speaking out and defending the research. It has been a bumpy ride and getting respondents has proven to be very difficult, so I would like to thank you (all) for your time and hope that more members are convinced about my intentions and participate in the survey! icon_smile.gif

  • Apr 12, 2014 10:09 AM GMT
    Have a great weekend guys!