May 07, 2014 12:34 AM GMT
Two oPhones in a docking station.
NYT: Tuesday begins the slow rollout of oNotes, a so-called “scent messaging platform” from which all sorts of olfactory miracles are supposed to unfurl, including a device, out in early 2015, that will deliver scent messages (via text, tweet or email) and play olfactory “tunes.” Don’t scoff: the oPhone is no overpriced Febreze dispenser. One of its inventors is David Edwards, a bio-engineer at Harvard and the founder of Le Laboratoire, a celebrated “collaboration” hub in Paris, who has been exploring the far edges of food and technology with products like edible packaging and inhalers that deliver shots of taste and aromas. He’s a bit of rock star, or to mix imagery, Willy Wonka with lots of venture capital.