The George Pocock Memorial Foundation in Seattle operates a program called Row To The Future that recruits and provides access kids who might not otherwise have access to rowing. Additionally, the Pocock Rowing Center (PRC) offers scholarships to kids whose parents can't afford to pay for their programs. The PRC will not turn away a kid because his or her parents can't afford to pay. I have written checks to support both programs.
In spite of these programs, I haven't seen much evidence in the ranks of the high school age teams that the recruiting program is a success. My theory: unlike basketball and football and even soccer, rowing has no highly paid professional athletes.