May 26, 2014 3:24 PM GMT
NYT: “They’re great when you don’t have time to type out entire messages but don’t want to be rude, either,” said Motoko Kondo, 34, who works at a Tokyo design agency. “I sometimes carry out entire conversations with only stickers.”
Line is among a growing number of apps jostling for control of the rapidly growing mobile messaging business. Such start-ups are no longer just competing for users and their time. They are also racing to define how a younger generation — one that has increasingly moved away from traditional text messaging, as well as Facebook and Twitter — will message on the go.