Lucky Charms Cereal Celebrates LGBT Pride

  • metta

    Posts: 39166

    Jun 06, 2014 7:36 PM GMT
    Lucky Charms Cereal Celebrates LGBT Pride

    I never thought I would see the day when being gay would become so mainstream....haha... and I thought we were all rebels! icon_rolleyes.gificon_wink.gif



    lucky-charms-pride-thumb-500x475-37980.j

    http://www.bilerico.com/2014/06/lucky_charms_cereal_celebrates_lgbt_pride.php


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    Jun 06, 2014 7:44 PM GMT
    We've come a LOOOOONG way! icon_lol.gif

  • mybud

    Posts: 11837

    Jun 06, 2014 9:02 PM GMT
    metta8 saidLucky Charms Cereal Celebrates LGBT Pride

    I never thought I would see the day when being gay would become so mainstream....haha... and I thought we were all rebels! icon_rolleyes.gificon_wink.gif



    lucky-charms-pride-thumb-500x475-37980.j

    http://www.bilerico.com/2014/06/lucky_charms_cereal_celebrates_lgbt_pride.php


    Thought this was fucking amazing....
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    Jun 06, 2014 9:29 PM GMT
    I always had a feeling the leprechaun was family!

    1391008297000-lucky.jpg
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    Jun 06, 2014 9:48 PM GMT
    FINALLY

    It's so beautiful!!!!!

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    gFMhf.gif

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    2e1a47f1_celebrate.gif
  • HndsmKansan

    Posts: 16311

    Jun 07, 2014 12:08 AM GMT
    I had a box of "Lucky Charms" I bought several months ago... I think it is still in my cupboard. I've eaten about half. I hadn't had it in several years and I sort of had a yearn for it.

    It was fun, however, when a date of mine was looking for the glasses one night and noticed the box... he said, "YOU eat Lucky Charms.... Mr. Fitness"? Of course I made a comment about "charms" and told him I don't need a box of cereal to charm him and started making out right there. Loved it!
  • Rene_Aensland

    Posts: 2495

    Jun 07, 2014 9:19 AM GMT
    I.
    Love.
    This.
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    Jun 07, 2014 1:59 PM GMT
    Pardon my cynicism, but isn't this more about their market demographic changing? By the looks of the video they're targeting 20-30 something hipsters, adults that grew up with the cereal. Most people in this age bracket are more open minded than their parents, and are also living less traditional lifestyles.

    To me this is just a highly targeted ad campaign. It's more about the money following the demographic. It's also a bit splashy, so that never hurts for social media shares. Or perhaps I've just been watching too much Mad Men.
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    Jun 07, 2014 2:08 PM GMT
    Matt_TO83 saidPardon my cynicism, but isn't this more about their market demographic changing? By the looks of the video they're targeting 20-30 something hipsters, adults that grew up with the cereal. Most people in this age bracket are more open minded than their parents, and are also living less traditional lifestyles.

    To me this is just a highly targeted ad campaign. It's more about the money following the demographic. It's also a bit splashy, so that never hurts for social media shares. Or perhaps I've just been watching too much Mad Men.


    That's true, but this is true about any advertisement.

    The point is that there was a long time where doing anything deemed positive towards the LGBT community would return a huge negative response and create huge financial losses for a company.

    They would not even have attempted this direct correlation 10-15 years ago.

    While this doesn't mean the company has great love for us, it does mean they recognize us as a valid entity to market towards.

    That is a huge win for us.

    Baby steps.

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    Jun 07, 2014 2:33 PM GMT
    dayumm saidWe've come a LOOOOONG way! icon_lol.gif


    OMG, I had some Cheerios this morning! I've been eating them for 60 years, I suppose proving this guy's theory. If Wheaties is the "Breakfast of Champions" I guess Cheerios is the "Breakfast of Homos".

    Well, I'm just proud to have been part of the "Gay breakfast agenda" today. icon_rolleyes.gif
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    Jun 07, 2014 2:57 PM GMT
    creyente said
    Matt_TO83 saidPardon my cynicism, but isn't this more about their market demographic changing? By the looks of the video they're targeting 20-30 something hipsters, adults that grew up with the cereal. Most people in this age bracket are more open minded than their parents, and are also living less traditional lifestyles.

    To me this is just a highly targeted ad campaign. It's more about the money following the demographic. It's also a bit splashy, so that never hurts for social media shares. Or perhaps I've just been watching too much Mad Men.


    That's true, but this is true about any advertisement.

    The point is that there was a long time where doing anything deemed positive towards the LGBT community would return a huge negative response and create huge financial losses for a company.

    They would not even have attempted this direct correlation 10-15 years ago.

    While this doesn't mean the company has great love for us, it does mean they recognize us as a valid entity to market towards.

    That is a huge win for us.

    Baby steps.



    I concur, but my point is that this isn't really progress, this is just advertising doing what it has always done, following market trends. While it's awesome to have this happen, it's not permanent growth. If marketing to our demographic is no longer financially advantageous, that's the moment their support is gone. To me this is just cheap and tawdry, and when we get excited about this kind of stuff I find it frustrating.

    This is just a ploy to get you excited and buy sugared wheat products, and they know one thing gays respond to is pandering.
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    Jun 07, 2014 5:42 PM GMT
    Matt_TO83 said
    I concur, but my point is that this isn't really progress, this is just advertising doing what it has always done, following market trends. While it's awesome to have this happen, it's not permanent growth. If marketing to our demographic is no longer financially advantageous, that's the moment their support is gone. To me this is just cheap and tawdry, and when we get excited about this kind of stuff I find it frustrating.

    This is just a ploy to get you excited and buy sugared wheat products, and they know one thing gays respond to is pandering.


    I'm not disagreeing with you. I just put on my rose colored glasses and get a kick out of thinking about the reaction of people like Maggie Gallagher, Michelle Bachman and Tony Perkins viewing these types of adds.

    For the record, I have not run out to purchase Lucky Charms as a result of this. However, if someone is compelled to purchase out of support for the sentiment I have no problem with that. That's the free market we asked for.
  • KissTheSky

    Posts: 1981

    Jun 07, 2014 6:06 PM GMT
    dayumm saidWe've come a LOOOOONG way! icon_lol.gif



    This video perfectly sums up the social conservative movement:
    So ignorant they are dangerous.
    So sad that this anti-gay protestor died three days after this video was shot, but I wonder if they ever caught and prosecuted his accomplices for arson?
    Setting a property on fire and then laughing as you run away is such a testament to the conservative movement! icon_lol.gif
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    Jun 07, 2014 10:01 PM GMT
    KissTheSky said
    This video perfectly sums up the social conservative movement:
    So ignorant they are dangerous.
    So sad that this anti-gay protestor died three days after this video was shot, but I wonder if they ever caught and prosecuted his accomplices for arson?
    Setting a property on fire and then laughing as you run away is such a testament to the conservative movement! icon_lol.gif

    What are the facts about his death?
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    Jun 07, 2014 10:13 PM GMT
    Capitalism for equality.
  • BlueSpruce

    Posts: 32

    Jun 08, 2014 1:37 AM GMT
    As a kid, my Mother forbid junk cereals. The only exception was at Christmas when I was allowed one box, and I always chose Honeycombe.
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    Jun 08, 2014 3:00 PM GMT
    I hear the cynicism, do the CEO's truly care? Well you dont know, possibly gay themselves, gay siblings, friends, lets face it, half the creatives in the company probably are gay so why not roll with it!!! Mostly though, I love the notion of a childrens cereal that I grew up with and thought was pretty cool then is engaged in what I feel at least is a pretty cool campaign now. The world is full of political b/s where money talks, but any recognition of the LGBT cause is a step forward from 20 years ago. Back then nobody (apart from the opposing parties) would have questioned it, rather embraced it!!! Magically delicious indeed!! I seriously still rate this cereal as my top junk food of choice....one happy camper here...pun sort of intended!!! ;)
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    Jun 08, 2014 3:03 PM GMT
    owl_bundy saidthat's all good but i'm still a dedicating cocoa krispies supporter.



    Et tu Brute?!!! Go wash your mouth out boy!!! ;)
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    Jun 08, 2014 3:03 PM GMT
    Art_Deco said
    KissTheSky said
    This video perfectly sums up the social conservative movement:
    So ignorant they are dangerous.
    So sad that this anti-gay protestor died three days after this video was shot, but I wonder if they ever caught and prosecuted his accomplices for arson?
    Setting a property on fire and then laughing as you run away is such a testament to the conservative movement! icon_lol.gif

    What are the facts about his death?


    http://www.nydailynews.com/news/national/cereal-arsonist-michael-leisner-burned-cheerios-anti-gay-marriage-protest-dies-heart-attack-article-1.1137510

    They note the video was dated August 5 and the date of death was August 11.
  • bladeaddict

    Posts: 93

    Jun 09, 2014 6:01 AM GMT
    Ok, so I ate Cheerios first as a kid, then switched and became ADDICTED to Lucky Charms - ate them all through college and sometimes that's all I ate all day. Sobered up and went back to Cheerios, which I have been eating non-stop for the last 35 years.

    So it's the same old "chicken & egg" question: Which came first, the sexuality or the Bette Midler concerts? The cereal or the desire to sleep with men?
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    Jun 09, 2014 6:54 AM GMT
    Ate lucky charms maybe once...picked out the marshmallow bits...meh.
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    Jun 09, 2014 2:41 PM GMT
    bon_pan saidAte lucky charms maybe once...picked out the marshmallow bits...meh.


    I never would have remembered that but yeah, I remember those things. Tried it once. That cereal was gross. I couldn't eat it. Is Fruit Loops gay yet?
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    Jun 09, 2014 4:13 PM GMT
    It's funny, I suppose. My 2 favorite dry cereals as a kid were Wheaties and Cheerios. Over 60 years later they still are. I guess I have no imagination. icon_redface.gif

    I did sometimes eat Kix, and its colored variant Trix ("Silly rabbit, Trix are for kids"), and corn flakes, puffed rice, shredded wheat and a few others. But Wheaties and Cheerios were my mainstay. And when all the candy cereals came along later I felt I was too old for them, never ate them. I mean, WHY would a teenager in high school eat Lucky Charms or Froot Loops, much less Cap'n Krunch?
  • LEANDRO_NJ

    Posts: 1117

    Jun 10, 2014 1:29 AM GMT
    Growing up my mother used to go to the local Health Food store, and buy very expensive cereals for me and my siblings. Now all grown up my cereal of choice is Kashi! I personally never tasted Lucky Charms.
  • jlly_rnchr

    Posts: 1759

    Jun 10, 2014 12:22 PM GMT
    Matt_TO83 saidPardon my cynicism, but isn't this more about their market demographic changing? By the looks of the video they're targeting 20-30 something hipsters, adults that grew up with the cereal. Most people in this age bracket are more open minded than their parents, and are also living less traditional lifestyles.

    To me this is just a highly targeted ad campaign. It's more about the money following the demographic. It's also a bit splashy, so that never hurts for social media shares. Or perhaps I've just been watching too much Mad Men.


    Yeah, when I first saw this, I was also thinking cynically. But then I watched it. Nice message, pretty harmless. And maybe it's a good thing that we're now a demographic that has to be pandered to.