Facebook tweaks your news feed to affect your emotional state - and it works

  • tj85016

    Posts: 4123

    Jun 29, 2014 9:40 AM GMT
    "Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, “Experimental evidence of massive-scale emotional contagion through social networks,” was published inThe Proceedings Of The National Academy Of Sciences. It shows how Facebook data scientists tweaked the algorithm that determines which posts appear on users’ news feeds—specifically, researchers skewed the number of positive or negative terms seen by randomly selected users. Facebook then analyzed the future postings of those users over the course of a week to see if people responded with increased positivity or negativity of their own, thus answering the question of whether emotional states can be transmitted across a social network. Result: They can! "

    http://www.avclub.com/article/facebook-tinkered-users-feeds-massive-psychology-e-206324

    fuck Facebook
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    Jun 29, 2014 10:50 AM GMT
    tj85016 saidfuck Facebook
    I said that when the site first started, while myspace was still popular.

    Today, I hold the same sentiment, and laugh every time someone asks for a link to my FB page...cause I don't have one...never have, never will.
  • WrestlerBoy

    Posts: 1903

    Jun 29, 2014 10:57 AM GMT
    See that "Like Us on Facebook" logo in the middle of this page, right next to the RealJock logo? That's all they need: You don't have to click on it, you don't have to join, that just has to be on the page you're on, and they're already "following" you (FB that is).
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    Jun 29, 2014 10:59 AM GMT
    WrestlerBoy saidSee that "Like Us on Facebook" logo in the middle of this page, right next to the RealJock logo? That's all they need: You don't have to click on it, you don't have to join, that just has to be on the page you're on, and they're already "following" you (FB that is).
    Yeah I know. And Google is just as bad (if not worse, just not in the limelight yet).

    Back when I ran an adult site, it was fun to look at the server logs for all the traffic data. There's a whole world of shit that can be gathered about people who visit pages where advertisements like the "Facebook Like" button are located.
  • 24hourguy

    Posts: 364

    Jun 29, 2014 3:31 PM GMT
    Funny, I just unsubscribed from a bunch of my political "likes" because all it did was put me in a bad mood.
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    Jun 29, 2014 4:25 PM GMT
    I bet these "600,000 users" did not know they were in an experiment. Evil FB.
  • MikeW

    Posts: 6061

    Jun 29, 2014 4:53 PM GMT
    Full spectrum dominance: You want to keep your subject population convinced they're free, making autonomous decisions, especially if they're not so much.



    Professor Weninger is encouraging participation. Fair enough. But how do we *know* social media aren't being manipulated by special interests? (Hint: if they can be manipulated, they will be.) But, even *if* social media are purely democratic, based on the opinions of 'autonomous' individuals, how objective and unbiased are those opinions? What prevents it from being a 'lowest common denominator' kind of thing?

    Who ever controls our perception of reality controls us. Whatever we believe to be true becomes the basis upon which we make our decisions, whether it is true or not. Our lives are determined by what we pay attention to, but *what* determines what we pay attention to? What is it that 'holds our interest' and why?

    This has been studied by marketing and social research now for over a century. We're beyond media being the message; it has become the social construct itself. We are what we think we are and what we think we are isn't something that arrises independently of influences with interests in what we think.
  • Posted by a hidden member.
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    Jun 29, 2014 4:56 PM GMT
    This is getting a tad too Orwellian for me. I'd like to opt out. Where's the opt out button?!?
  • MikeW

    Posts: 6061

    Jun 29, 2014 5:21 PM GMT
    bon_pan saidThis is getting a tad too Orwellian for me. I'd like to opt out. Where's the opt out button?!?

    The only way to opt out is not participate. Go completely off grid (or as close as one can). Try it for 24 hours. I haven't done it yet but it is an exercise I keep contemplating, afraid I'll discover this truth: I can't, not without feeling a lot of things I'm afraid to feel. The thought of being alone with myself, my own thoughts and feelings, my 'reality'… now *there* is a scary thought!
  • Posted by a hidden member.
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    Jun 29, 2014 7:48 PM GMT
    I'm still on it, avoid the "like" button as much as I can and always tell it to show me the most recent posts. Every couple of days I need to reset that command, but as long as I can get my "news"-feed organized like that I'm ok.

    And just as a reminder: if you are getting something for free, you're not a customer, you're the product!
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    Jun 29, 2014 7:55 PM GMT
    paulflexes said
    tj85016 saidfuck Facebook
    I said that when the site first started, while myspace was still popular.

    Today, I hold the same sentiment, and laugh every time someone asks for a link to my FB page...cause I don't have one...never have, never will.


    +1

    I said that about both sites.

    Same here!
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    Jun 29, 2014 8:25 PM GMT
    Okajuurou saidI bet these "600,000 users" did not know they were in an experiment. Evil FB.


    icon_rolleyes.gif You agreed to all of this stuff when you click through the terms of the user agreement. There's all kinds of stuff in there. Just better hope you're not the same blood type as Zuckerberg... when he needs that liver the guys with the ice chest and the meat saw will show up at your door. icon_eek.gif
  • Posted by a hidden member.
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    Jun 29, 2014 8:29 PM GMT
    LOL. When will people realize we're all just eyeballs for advertisers to show ads to?
  • Posted by a hidden member.
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    Jun 29, 2014 9:50 PM GMT
    Well the same thing happens right here on RJ. Get a pile of trolls posting endless negative crap and yes, you're likely to feel a little sour. I've seen it affect guys on here more than a few times.
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    Jun 30, 2014 12:25 AM GMT
    meninlove said Well the same thing happens right here on RJ. Get a pile of trolls posting endless negative crap and yes, you're likely to feel a little sour. I've seen it affect guys on here more than a few times.


    so true, never thought about it this way before tho!
  • Posted by a hidden member.
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    Jun 30, 2014 12:29 AM GMT
    xrichx saidLOL. When will people realize we're all just eyeballs for advertisers to show ads to?
    When the advertisements stop pretending to be mini-movies.

    Some of my friends occasionally ask me if I've seen such-and-such commercial, like it actually has some sort of entertainment value. I just laugh and remind them I don't have cable TV, and I immediately click off any movie or video if it's preceded or interrupted by a commercial.
  • Posted by a hidden member.
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    Jun 30, 2014 1:27 PM GMT
    It's not only facebook but internet search engines as well! Have you noticed when you google something to buy whether it be clothes, media, travel or other products, you'll notice more specific ads targeted to exactly what you have searched for popping up on your screen. It's the same as television ie reality shows they subtly perpetuate fear or play on your emotions to keep you watching and influence you somehow to always want more.

    I'm happy to stick to chosen foreign films and sports icon_smile.gif
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    Jun 30, 2014 2:51 PM GMT
    MongolianMan saidIt's not only facebook but internet search engines as well! Have you noticed when you google something to buy whether it be clothes, media, travel or other products, you'll notice more specific ads targeted to exactly what you have searched for popping up on your screen. It's the same as television ie reality shows they subtly perpetuate fear or play on your emotions to keep you watching and influence you somehow to always want more.

    I'm happy to stick to chosen foreign films and sports icon_smile.gif


    Yes, and THAT was happening with this site too. If I looked at a retail site, I'd be getting ads for that site on other sites, including this one. I have ad block on my browser but I don't kid myself into thinking my experience isn't being manipulated anyway. Nature of the beast, I guess.
  • Posted by a hidden member.
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    Jun 30, 2014 5:53 PM GMT
    is that why my news feed won't stay on 'most recent'?

    24hourguy saidFunny, I just unsubscribed from a bunch of my political "likes" because all it did was put me in a bad mood.


    smarticon_smile.gif

    i had the same thing when i watched too much political crap on tv. not much good comes out of that.
  • WrestlerBoy

    Posts: 1903

    Jun 30, 2014 5:56 PM GMT
    mindgarden said
    Okajuurou saidI bet these "600,000 users" did not know they were in an experiment. Evil FB.


    icon_rolleyes.gif You agreed to all of this stuff when you click through the terms of the user agreement. There's all kinds of stuff in there. Just better hope you're not the same blood type as Zuckerberg... when he needs that liver the guys with the ice chest and the meat saw will show up at your door. icon_eek.gif


    http://www.theguardian.com/technology/2014/jun/30/facebook-emotion-study-breached-ethical-guidelines-researchers-say

    You agreed to no such thing. You need specific "informed consent" to be "singled out" like this.
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    Jun 30, 2014 7:13 PM GMT
    WrestlerBoy said
    mindgarden said
    Okajuurou saidI bet these "600,000 users" did not know they were in an experiment. Evil FB.


    icon_rolleyes.gif You agreed to all of this stuff when you click through the terms of the user agreement. There's all kinds of stuff in there. Just better hope you're not the same blood type as Zuckerberg... when he needs that liver the guys with the ice chest and the meat saw will show up at your door. icon_eek.gif


    http://www.theguardian.com/technology/2014/jun/30/facebook-emotion-study-breached-ethical-guidelines-researchers-say

    You agreed to no such thing. You need specific "informed consent" to be "singled out" like this.
    Apparently they created the emotion of "pissed off."

    Mission accomplished. icon_lol.gif
  • wild_sky360

    Posts: 1492

    Jul 02, 2014 11:19 PM GMT
    meninlove said Well the same thing happens right here on RJ. Get a pile of trolls posting endless negative crap and yes, you're likely to feel a little sour. I've seen it affect guys on here more than a few times.


    It's partly why I dropped out for a while. It sometimes seemed like I was trying to communicate with computer generated propagandists...all loud bully talk and no listen. It makes you tune out....intentionally or not.
  • wild_sky360

    Posts: 1492

    Jul 02, 2014 11:31 PM GMT
    Trailer for Terms And Conditions May Apply

    http://www.youtube.com/watch?v=yzyafieRcWE

    Synopsis

    http://www.rottentomatoes.com/m/terms_and_conditions_may_apply/