One was "Corporate Etiquette" with its references to country clubs, 3 martini lunches and highballs; the other was "Hints from Heloise," and lemme tell ya, nothing was more exhausting than reading that book. Any housewife (pearls-wearing and otherwise) from that pre-Fantastik, pre-Windex era that would even attempt half of those hints would be dead within months. Vinegar, bleach and ammonia weren't cost-effective enough; the proper housewife, whose job it seemed was to save every hard-earned penny her husband made, was to find and/or make her own, even cheaper cleaning solutions. I wouldn't have been surprised if Heloise recommended scouring with twigs. Even if women then sent their husband's shirts out for ironing, they'd have been done in just by ironing their sheets and pressing and starching (with what...water they'd just boiled saved corncobs in expressly for that purpose?) their petticoats! Move over, women's lib icons - the one woman who probably did more to usher in the women's movement was Heloise.
I'm confused about your point. Are you saying that Heloise fostered the idea of the "kitchen wife"? Against which libbers rebeled?
Whether you did or not, I can see that point. Whereas I just read clever everyday hints from Heloise to solve daily problems we face in our modern world, that we can all use. Maybe because I'm a man.
If Heloise reinforced a servant model for the stereotypical US wife than I would object to that. I never saw it that way. I thought anybody could use those hints. Single men & women as well as married couples.
So I dunno. I just focus on practicalities, and leave the cultural implications to others. Except to say that I don't endorse models where women have an inferior domestic position. My professional career Mother was very far from inferior, as was my wife who became an Army Colonel (and later much more), nor do I think any woman should be considered inferior.
I may have my fun with behavioral stereotypes, of straight women, gays, straight men, lesbians, etc, but social inferiority is never on my mind.