jpSOCIAL1-articleLarge.jpg
The Instagram page for Brazil’s Neymar, who is sidelined with a fractured vertebra. The Colombian player who caused the injury received threats online.

NYT: Over the last month, players like Neymar, Luis Suárez and the United States reserve forward Chris Wondolowski have offered confessions, explanations, interpretations and amplifications using services like Twitter, YouTube, Facebook and Instagram.

“If they can jump online, say something, and see it traverse the world in real time, it makes life that much easier,” said Peter Shankman, a social media consultant in New York.

http://www.nytimes.com/2014/07/07/sports/worldcup/world-cup-2014-controversies-highlight-players-use-of-social-media.html?ref=sports