Jul 19, 2014 2:16 AM GMT
NYT: If it weren’t for the one naked guy, the furries with their articulated ears and the small gaggle of leather-clad members of the Society of Janus, this city’s 44th annual Pride parade in June could have been easily be mistaken for a technology conference.
Every big company in the city and Silicon Valley — Netflix, Facebook, Google, Apple — each offering its own take on gay, lesbian, transgender and bisexual pride, lined up along Spear Street before joining the one-mile parade route on Market Street.
Netflix’s contingent marched carrying a blown-up poster featuring the women of “Orange Is the New Black,” with the slogan “Break Out the Pride.” The biotech giant Genentech’s group wore T-shirts proclaiming “Pride Is in Our Genes.” Facebook’s impossibly young employees wore shirts that announced “Pride Connects Us” and branded spectators with rubber stamps that read “Like,” with the familiar thumbs-up icon.
And cannily tapping into both L.G.B.T. pride and World Cup fever was Google, whose hundreds of gay and lesbian employees (internally known as Gayglers) and their allies marched beside a glittering soccer-ball float while clapping thunder sticks and wearing soccer jerseys promoting YouTube’s #ProudToPlay campaign.