Well, with my over-analysis-to-paralysis mind, I reached my opinion after going over these thoughts:
I think a hipster approach to eating things like insects is just goofy. "Ooo, no one eats insects, it'll be cool to say I do." Just do it because you wanted the experience of what it was like, no statement necessary.
There's the creative cooking angle. "We're chefs, we want to innovate, let's make a delicious food out of something no one would suspect--like insects!" I approve more of this. They have the freedom to make their baked bugs, and we enjoy the freedom of deciding whether to eat it or not.
What about the population angle. "Science is looking to insects as being the next way of trying to solve world hunger, in parts of the world where people aren't receiving enough nutrients to lead a healthy life. Insects might be bred/grown/harvested, their essential nutritional matter taken and used." A lot of the world already eats bugs and insects because they're cheap and provide some nutritional value--and if bugs are all you got to eat, you might as well make it interesting.
But the population point above isn't as relevant here, since this seems to mainly be catering to the 'whole foods' market here in the US. So my final opinion is...okay! Sounds good! Dunno what it tastes like, but I'll give it a try if it's in my area, and if I like it, great! If not, I'm not forced to eat it! And if I'm forced to eat it (due to circumstances), then yeah, I'll eat it!
Just don't start telling me that it has 0 carbs and will help me lose weight while detoxing my body, cause then I'll totally call bullshit.