NYT: AS almost everyone knows, we have entered a period in which companies can predict people’s purchases, often with uncanny accuracy. In the near future, they might even use those predictions to enroll you in special programs in which you receive goods and services, and are asked to pay for them, before you have actually chosen them. Call it predictive shopping.

What do Americans actually think about predictive shopping? To find out, I produced a nationally representative survey, conducted with about 500 respondents, with a margin of error of plus or minus 4.5 percentage points.

I discovered, to my surprise, that a significant percentage of Americans already welcome predictive shopping.