Mikemikemike wrote: "IT any recent studies, things have changed since 2001 and even 2003. I guess because I live close to NYC. The majority of gay men I know vacation twice as often as straight couples,if not more. I have friends in banking hospitality and travel, All have been to meetings reguarding and targeting the gay and lesbian community. I work in corporate marketing for hospitality and we target gay men and women more and more each year. The publications we receive on disposable income are actual for this industry not a study that a gay man or woman wrote to make his/her point."
Why do I think you didn't bother to read the studies?
You are in marketing - you deal in smoke, mirrors, spin, and perception every day. What makes you think marketing materials aren't skewed by those trying to sell something?
Research marketing firms are the biggest portrayers of the income myth. These firms seldom do extensive research into gay buying habits, because of the complexity and cost in finding non-biased data.
For example, marketing firms often used respondents from pre-existing lists of persons who've bought gay magazines, catalog items or donated to political groups. Thus, the information becomes skewed because these groups tend to have more disposable income than those who would not purchase them.
The IGLSS research shows gay men, in particular, earn less than similarly qualified non-gay men, while it appears lesbians tend to earn roughly the same amount, as or perhaps slightly more than heterosexual women.
You work in 'corporate marketing', your friends are in 'banking hospitality and travel'... and yet you and your friends don't think that maybe you are among the upper middle - or even upper - class of gays?
Demographic information usually doesn't change so rapidly in just 5 years.
The truth of the matter is that for every gay professional who makes $150k + in corporate marketing there are 10 gay clerks who work for $10 or less at Walmart.
The unfortunate truth is that there is still huge descrimination in the workplace, and gays make less than their straight counterparts.
And it is not just in the workplace, it starts early when gay teens have a vastly higher dropout rate in HS and college: this obviously affects the kinds of employment they can eventually find.
Does this mean Gays are not a huge market? No - many minority markets are worth persueing for their buying power, gays are no exception and are a very nice, loyal, niche demographic.
I am glad the marketing world takes notice of us; twenty years ago they mostly ignored us.
But let's not kid ourselves.
You and I are the lucky ones. We are educated professionals with disposable income. Your anecdotal evidence aside, most gays are not so lucky.
The people we meet at the HRC banquet, the Lambda Legal $1000 dollar a plate fundraiser, the fundraiser for Identity House, or the Aids Bike Ride are not the 'typical' gay communitty. We are the lucky ones, generally the upper middle and upper classes in our communitty.