A new "ad" in CMYK magazine.

  • DiverScience

    Posts: 1426

    Jan 13, 2009 9:32 PM GMT
    So far the response has been (paraphrased):

    "Yeah, well the art guy picked it so we have to go with it"

    "You're misreading it"

    "We're just the medium." (Clearly false since the art guy has to pick it from among submissions).

    001x739c
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    Jan 13, 2009 10:40 PM GMT
    oh my, I can see why that would cause a bit of a stir hahaha icon_biggrin.gif
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    Jan 13, 2009 10:45 PM GMT
    Call me dense ("You're dense!" -- TY) but how does this sell Nike footwear? Is there some part of this ad we're not seeing? Can someone enlighten me, please?
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    Jan 13, 2009 10:47 PM GMT
    Red_Vespa saidCall me dense ("You're dense!" -- TY) but how does this sell Nike footwear? Is there some part of this ad we're not seeing? Can someone enlighten me, please?


    Did you read the ad? If its homophobic it sells. Its about being macho.
  • Menergy_1

    Posts: 737

    Jan 13, 2009 10:48 PM GMT
    gotta love that kind of sponsored unaccepting attitude that's still rampant in the USA - not to mention ridiculing and belittling both an art form and a major population group still fighting for some equal footing and friendly behavior by the others in this country.

    And how can one possibly "misread" this, I ask?
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    Jan 13, 2009 10:49 PM GMT
    hmm how I see it is nikes attempt to grab the "butch" stereo type, where masculine men don't do ballet and so on... of course all the while offending those who aren't "butch" in the eyes of these "butch" people, so as to make them feel better cause they are "butch"

    its kinda funny bet a lot of self proclaimed "masculine" guys will be wearing them in a couple of weeks icon_smile.gif
  • Menergy_1

    Posts: 737

    Jan 13, 2009 11:36 PM GMT
    [quote][cite]lilTanker said[/cite]hmm how I see it is nikes attempt to grab the "butch" stereo type, where masculine men don't do ballet and so on... of course all the while offending those who aren't "butch" in the eyes of these "butch" people, so as to make them feel better cause they are "butch"


    my head hurts now!!!!! icon_eek.gif
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    Jan 13, 2009 11:40 PM GMT
    AbFab1 saidmy head hurts now!!!!! icon_eek.gif
    Nawwwwwwww *Massages AbFab's head* feel better now sweety icon_smile.gif
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    Jan 13, 2009 11:46 PM GMT
    CitizenSol said
    Red_Vespa saidCall me dense ("You're dense!" -- TY) but how does this sell Nike footwear? Is there some part of this ad we're not seeing? Can someone enlighten me, please?


    Did you read the ad? If its homophobic it sells. Its about being macho.

    Of course I read the ad. And why would Nike want to sell exclusively to homophobes? Are they not aware of gay purchasing power in health and sports equipment? That has remained robust in a difficult economy?

    Or is Nike totally out of touch with their marketing demographic? Either they are, or else someone has made a calculated decision to exclude gays from their marketing, for reasons that must be more ideological than economic.

    In my case, I will avoid Nike products in the future. I have lots of alternatives.
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    Jan 13, 2009 11:47 PM GMT
    that is a stupid, hateful ad. the only thing it sells is the stereotype that jocks are uncultured, unrefined, homophobic, and dull. i hope the ballet dancer in that ad sues the bejeezus out of them. dancers ARE athletes, and oftentimes just as, if not more, skilled than any baller.
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    Jan 13, 2009 11:50 PM GMT
    the ballet dancer wont get shit, he'll have signed his life away on that photo...
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    Jan 13, 2009 11:50 PM GMT
    dancerjack saidthat is a stupid, hateful ad. the only thing it sells is the stereotype that jocks are uncultured, unrefined, homophobic, and dull. i hope the ballet dancer in that ad sues the bejeezus out of them. dancers ARE athletes, and oftentimes just as, if not more, skilled than any baller.


    Absolutely true, and I bet the ad works. That is why I did not go into marketing despite excelling at it in school. Sometimes taking the Miss Marple approach of thinking the worse of people works. Sad but true.
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    Jan 13, 2009 11:56 PM GMT
    I don't see it as being homophobic more going after a stereotype then anything else..
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    Jan 14, 2009 12:02 AM GMT
    Red_Vespa saidCall me dense ("You're dense!" -- TY) but how does this sell Nike footwear? Is there some part of this ad we're not seeing? Can someone enlighten me, please?


    they aren't trying to sell anything with this ad. it's just to keep the name "Nike" in your head. Nike rarely advertises to get any new clients, it's just to support the brand name. the ad will crete a buzz, as it already has here. people will talk about it. and considering past issues with Nike (sweatshops and the like) this really isn't the first time people have decided "i'm no longer going to buy nike products" and it probably isn't going to affect their bottom line.

    it's a shitty way to go about advertising, but it's gonna work.

    i hope whoever appreciates this ad calls their kid "Champ", and then has his ass handed to him on a platter by a dainty dancer.
  • Menergy_1

    Posts: 737

    Jan 14, 2009 12:11 AM GMT
    jms84 said
    Red_Vespa saidCall me dense ("You're dense!" -- TY) but how does this sell Nike footwear? Is there some part of this ad we're not seeing? Can someone enlighten me, please?



    it's a shitty way to go about advertising, but it's gonna work.

    i hope whoever appreciates this ad calls their kid "Champ", and then has his ass handed to him on a platter by a dainty dancer.



    Yeah, maybe Sarah Palin's next kid will be named "Champ" and also be the next Barishnikov/Nureyev with an "SO" ! Just desserts.....

    I'd pit most any dancer (ballet or Broadway) against most any sport athlete and see who wins out after 10-15 minutes of continuous, non-stop strenuous athletic performance -- odds in my favor it's the dancer! But who's "butch"? and "sports rule" icon_rolleyes.gif
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    Jan 14, 2009 12:39 AM GMT
    I WILL NOT HAVE A JOCK FOR A SON! I WILL BE THE LAUGHINGSTOCK OF THE ENTIRE MEN'S CHORUS!
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    Jan 14, 2009 12:44 AM GMT
    TheIStrat saidI WILL NOT HAVE A JOCK FOR A SON! I WILL BE THE LAUGHINGSTOCK OF THE ENTIRE MEN'S CHORUS!

    *SLAP*

    Hah, I loved that episode!

    The cynic in me wonders if they did this on purpose for the sake of attention, and in response to the inevitable fallout, the guy who created the ad gets axed (likely with a nice severance) so the company can show how much they disapprove of such actions in a two-faced attempt to win back the gay and ballet demographic.
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    Jan 14, 2009 12:46 AM GMT
    ....of course there is my story about going to "Nut Cracker" at the S.F. Ballet and seeing a beefy, black, male, hairy arm pit, sugar plum fairy. It was a psychically scarring experience.

    If stuff like this ad offends then you are screwed because you lack the dimension of amusement which is a hallmark of people that are comfortable with themselves and have the poise of superior moral stature.
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    Jan 14, 2009 12:49 AM GMT
    I think it is FUNNY. The ad isn't anti-gay. It is anti-ballet for boys. As if a pair of brand-name sneakers will keep a gay boy's heels on the ground.




  • metta

    Posts: 39134

    Jan 14, 2009 12:54 AM GMT
    I have not purchased anything from Nike ever since 60 minutes did that segment on how the workers in the factories were hit on the head with the shoes if they made a mistake and the executives attitude was that they didn't really care and that maximizing profits for shareholders is what mattered.
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    Jan 14, 2009 12:56 AM GMT
    It's just a bad ad any way they try to spin it.
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    Jan 14, 2009 12:58 AM GMT
    Did Nike actually produce or pay for that ad....or is that just some entry in a contest in that magazine?
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    Jan 14, 2009 1:03 AM GMT
    PHLmuscle8 saidI think it is FUNNY. The ad isn't anti-gay. It is anti-ballet for boys. As if a pair of brand-name sneakers will keep a gay boy's heels on the ground.

    It's anti-ballet for boys because it implies that they woud be gay, not because ballet is bad for them.
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    Jan 14, 2009 1:14 AM GMT
    Caslon - where exactly is the anti-gay reference? I don't see anything specifically. Anti-"femme" is not anti-gay.

    The ad is ironic. Open to interpretation. And, like all humor, imbued with a kernal of truth.




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    Jan 14, 2009 1:15 AM GMT
    Just so you know...I've done a little research and this is not an ad from Nike at all. CMYK is a magazine for artists and graphic designers and the ad was one of hundreds selected from thousands of participants in a contest. I spoke with the Editor of CMYK today and he asked me to pass along the following. Here is a letter from the magazine the "artwork" appeared in:

    *EDIT - Also please note that Nike Corp is a member of the Human Rights Campaign and has a perfect score of 100 with them.




    1/13/09


    It has been brought to my attention through a couple of blogs and organizations that a
    fictitious print advertisement for Nike, Inc., published on page 10 of the most recent issue
    of CMYK Magazine, has offended some people - namely in the gay and lesbian
    communities. Please know that this ad created by an art student is in no way affiliated
    with Nike, nor does it express the views and opinions of Nike, Inc.

    To offer some background, CMYK Magazine publishes juried work from art students
    studying advertising (copywriting and art direction), design, illustration and photography.
    The work published in CMYK Magazine is chosen from thousands of submissions and
    final selections are determined by notable art-design professionals.

    The class assignment in question reads as follows: “The Only Thing Worse Than Going
    to the Ballet Is Going to the Ballet to Watch Your Son.” The tagline reads: “Raise a
    Champion.”

    The context in which I, personally, read the ad was as a rather risqué parody on the old-
    fashioned notion that macho guys don’t wants their sons to join the ballet in favor of
    playing linebacker for the local high school football team.

    As with all “art,” there are multiple interpretations. What determines a piece of art’s
    meaning hinges on the context in which each individual brings to the piece.

    While I cannot speak for the student who created the ad, or the judge who selected it, I
    would like to sincerely apologize to anyone -- and every organization as a whole - who
    takes personal offense by the publishing of this class assignment.

    I assure you it was not my intent - or the intent of anyone affiliated with CMYK Magazine
    - to defame or cause harm to any person or social organization as a result of publishing
    this piece. Please know that your feedback and commentary to this ad has been heard
    loud and clear, and I welcome more of your opinions.

    I hope you accept my apology and, most importantly, thank you for your time and
    consideration.


    Very Sincerely,
    Curtis Clarkson
    President
    CMYK Magazine, Inc.
    curtis@cmykmag.com