McDonald’s moves to automate orders to reduce worker costs

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    Oct 25, 2014 1:31 PM GMT
    Because there are people in this world who believe that minimum wage increases don't cost anything...

    http://online.wsj.com/articles/minimum-wage-backfire-1413934569?mod=trending_now_1

    By the third quarter of next year, McDonald’s plans to introduce new technology in some markets “to make it easier for customers to order and pay for food digitally and to give people the ability to customize their orders,” reports the Journal. Mr. Thompson, the CEO, said Tuesday that customers “want to personalize their meals” and “to enjoy eating in a contemporary, inviting atmosphere. And they want choices in how they order, choices in what they order and how they’re served.”

    That is no doubt true, but it’s also a convenient way for Mr. Thompson to justify a reduction in the chain’s global workforce. It’s also a way to send a message to franchisees about the best way to reduce their costs amid slow sales growth. In any event, consumers better get used to the idea of ordering their Big Macs on a touchscreen.
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    Oct 25, 2014 1:41 PM GMT
    Considering the massive number of times my orders have been screwed up by incompetent workers, this is an excellent idea, and one that I've dreamed of for a long time. It'll be nice to punch my order into touchscreen instead of repeating the same thing 15 times while they still get the order wrong.
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    Oct 25, 2014 7:43 PM GMT
    paulflexes saidConsidering the massive number of times my orders have been screwed up by incompetent workers, this is an excellent idea, and one that I've dreamed of for a long time. It'll be nice to punch my order into touchscreen instead of repeating the same thing 15 times while they still get the order wrong.


    I'm thinking that this will be a prelude to having an app to do that and pay kind of like Starbucks. Another step could even be a massive machine that makes your burgers rapidly and consistently, and you just pick it up.

    Companies have even greater incentives to do this when their costs are forced up too high... the biggest losers? basically entry level employees who don't have an opportunity to learn.
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    Oct 26, 2014 7:18 PM GMT
    Oops -

    http://dailycaller.com/2014/10/25/the-fight-for-15-suffers-a-setback-as-mcdonalds-flirts-with-automation/

    It's also telling that there's someone who posted about Bolivia's minimum wage as being part of the reason their economy is doing so well. Let's see how sustainable some of their self imposed handicaps are to their economy.