Oh Jesus. This is okay, but let's not oversell it.
(1). They're gay for pay. They literally admit they were broke and so they took their clothes off to spur sales.
(2). It's fun to be young and hot, and sometimes you just say 'fuck it' and let loose (for example, by stripping and shooting a calendar). But let's not call them heroes as we can all see this is thinly-veiled narcissism on display. No foul, but heroes they aren't.
(3). This idea is not new. This has, literally, been done dozens of times before by fire houses and other sports' clubs. It's nice, but let's not pretend they had some brilliant idea. They simply took a tried-and-true paradism, and the oldest profession in the book, and made it work yet again.
Now, if they REALLY wanted to show their creativity, support, and avant garde thinking then they could simply turn up the degree. I want to see a Warwick gangbang with DVD and BlueRay collectibles and streaming Netflix extras. Now THAT would be something to talk about.