You want me to use Twitter?!?
by Katrina Dill
Visionary Owner of Premium Logistics North America, LLC
If you start a tweet with @someonestag then twitter won't publish this in your direct feed. Your followers have to check it out under "replies" BUT if you throw a period or a word or two in front of it such as Hey @someonestag then it will show up in your direct feed.
a younger and/or tech savy audience is more likely to be interactive with the feed, rather than passively scrolling past it in their feed
The under 30 professional in our industry is seeking ways to gain "industry" know-how and is open to using social media
We will accomplish value by tweeting short industry know-how tips
We will accomplish consistency by tweeting every business day
We will accomplish entertainment by tweeting several times a month an "unusual" picture about the industry
Gain followers that will lead to potential new clients and increased revenue
We will promote the feed to young professionals through college graduate supply chain programs and industry associations with the hopes that they begin to think of our company as a reliable subject matter expert.