The A&F brand.
It's not fashion.
It's not authentic or genuine (Columbia and NorthFace have more legitimacy, and that's not a high bar).
It's not hip (it WAS hip in the 90s, but something can only be hip for so long....see Urban Outfitters, Hot Topic, etc.).
It's entire business model is, literally, sexiness and elitism. I have nothing, per se, against this. Despite my liberal and progressive leanings, I'm a strong capitalist. But if you're main selling point for market differentiation is (1) a sexy guys abs on a bag and (2) a store drenched in great smelling cologne, then you have a serious long term sustainability problem. Sexy isn't sexy after decades.
It has 999 stores and is well situated to becoming the next Radio Shack. Constantly flirting with bankruptcy and desperately trying to reinvent itself year after year. It's revenue is down 4.1 Billion, with a B.
Anyone who would invest in A&F stock is insane. Run away from this stock and brand. Invest in Wal-Mart, Coca-Cola, KFC (Yum foods, exploding in China), Apple, Verizon, and Microsoft. If you must add a "fashion" brand to your portfolio, try Michael Kors or Menswearhouse. MUCH less volatility, and both are perfectly situated to capture an unending revenue stream (actual fashion and businessmen needing high priced suits, respectively).