The Aging of Abercrombie & Fitch

  • Posted by a hidden member.
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    Jan 23, 2015 5:58 AM GMT
    Businessweek's Abercrombie Cover Is Really... Something

    & The new cover of REAL JOCK! lol

    http://www.huffingtonpost.com/2015/01/22/businessweek-abercrombie-cover_n_6522888.html?1421934590

    original.jpg
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    Jan 23, 2015 6:00 AM GMT
    Ewww...

    1368825808_75467137_-mike-jeffries-467.j
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    Jan 23, 2015 6:02 AM GMT
    bon_pan saidEwww...

    1368825808_75467137_-mike-jeffries-467.j


    icon_lol.gif
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    Jan 23, 2015 12:51 PM GMT
    Yeah - I went into their store before Xmas just to see how busy on a Saturday afternoon and in years past they would have a checkout line of 20 people. This year - 5! Hardly saw A&F bags around. After 20 years A&F has lost its currency. And its market above 25 year olds is extremely limited. Everything has its day in the sun...and looks it based on this cover!
  • Rowing_Ant

    Posts: 1504

    Jan 23, 2015 1:24 PM GMT
    I applied for an assistant manager's job there, well, actually I didnt, because the application form wanted a profesional or semi professional head-shot. I can understand a passport photo so at the interview you can recognise the interviewee, but wanting a proper head shot....smacks of "we only want the pretty ones". They can fuck right off.

    ACtually, I'm not entirely sure if it's legal....
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    Jan 23, 2015 1:27 PM GMT
    You can read the full article in Bloomberg.
    http://www.businessweek.com/articles/2015-01-22/how-abercrombie-and-fitch-and-ceo-michael-jeffries-lost-u-dot-s-dot-teens#r=hp-ls
    It's pretty devastating and totally deserved.
    You'll never want to wear a flip-flop again.
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    Jan 23, 2015 2:22 PM GMT
    the Great Recession
    i am surprised they lasted as long as they did
  • Posted by a hidden member.
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    Jan 23, 2015 3:01 PM GMT
    Rowing_Ant saidI applied for an assistant manager's job there, well, actually I didnt, because the application form wanted a profesional or semi professional head-shot. I can understand a passport photo so at the interview you can recognise the interviewee, but wanting a proper head shot....smacks of "we only want the pretty ones". They can fuck right off.

    ACtually, I'm not entirely sure if it's legal....


    They hire guys based on their potential to model for them. They have recruiters at high schools and colleges looking for talent.
  • Tig3r

    Posts: 139

    Jan 23, 2015 3:57 PM GMT
    As someone who has experience with the Abercrombie Brand, to be an Assistant Manager you need to have a(n) Bachelor'S Degree. No head shots were necessary, but a district manger is the one who conducts the interviews, which is typically based off "Style" (If you can dress similar to what they represent), and "Personality" (Are you someone who is cool and fun).

    Though the Abercrombie name has lost appeal (Thanks in part to the old CEO), they have been trying to re-image themselves as a brand for everyone.
  • Destinharbor

    Posts: 4435

    Jan 23, 2015 4:03 PM GMT
    I know A&F is no longer "in," and I agree the (now) ex-CEO was a little suspect, but for a while, they were breaking down some barriers for us and actually helped, I believe, merge college age gay guys into mainstream. Mostly by pushing mainstream towards us. I take no pleasure in seeing them struggling. Obviously I'm not their target demographic and I would look stupid wearing their clothes, but I think they once had a pretty good look and style.
  • BuggEyedSprit...

    Posts: 920

    Jan 23, 2015 4:34 PM GMT
    Still have a T-shirt from original mall store attempt in the early 80s. It was still a cross between great gym shorts and camping equipment. Not so much, now.icon_rolleyes.gif
  • Destinharbor

    Posts: 4435

    Jan 23, 2015 4:46 PM GMT
    BuggEyedSprite saidStill have a T-shirt from original mall store attempt in the early 80s. It was still a cross between great gym shorts and camping equipment. Not so much, now.icon_rolleyes.gif

    I remember that. The first room in the store had books and leather goods. They were trying to recreate some of the old glamour of the original A&F in NY, back when it was one of two stores renowned for outfitting safari's, back when that was acceptable. One thing the old store had that the reincarnation tried for a while was a leather rhinoceros footstool. Wish I'd bought one. Couldn't afford it!
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    Jan 23, 2015 5:09 PM GMT
    Destinharbor said
    BuggEyedSprite saidStill have a T-shirt from original mall store attempt in the early 80s. It was still a cross between great gym shorts and camping equipment. Not so much, now.icon_rolleyes.gif

    I remember that. The first room in the store had books and leather goods. They were trying to recreate some of the old glamour of the original A&F in NY, back when it was one of two stores renowned for outfitting safari's, back when that was acceptable. One thing the old store had that the reincarnation tried for a while was a leather rhinoceros footstool. Wish I'd bought one. Couldn't afford it!


    The only thing I ever bought from them was a pair of leather winter boots from their Chicago Loop store back around 1975 or so, when they were supposedly known as genuine "outfitters." POS: they wore out w/in a year!
  • davfit

    Posts: 309

    Jan 23, 2015 5:35 PM GMT
    Calvin klein ,Armani, Andrew christian ..all are lasting and doing well.. This is Poor Management.. Underwear is a Big Business..and Brand Saver!! they failed in that line..they need to focus on that with many styles ...online and Store... Watch Sales...go way up..
  • thadjock

    Posts: 2183

    Jan 23, 2015 5:47 PM GMT
    davfit saidCalvin klein ,Armani, Andrew christian ..all are lasting and doing well.. This is Poor Management.. Underwear is a Big Business..and Brand Saver!! they failed in that line..they need to focus on that with many styles ...online and Store... Watch Sales...go way up..


    but CK and Armani are full design houses, A&F marketed their entire line to the most rabidly fickle consumers on the planet: teenagers.

    Whose attention span and brand loyalty are exaclty the same: 5 min.

    I'm surprised they lasted as long as they did with that business model. cool is only cool b4 anybody knows about it, after that it's over. I think for at least the last 10 yrs the name has been considered self satire hasn't it.

    don't retool, just kill it already.
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    Jan 23, 2015 6:17 PM GMT
    I have a muscle shirt I bought there in 1999. It still Looks great and wears like iron. After that purchase their products got sad looking as they went for the distressed look.
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    Jan 23, 2015 6:17 PM GMT
    Each cohort of teenagers wants their Own New Thing. (Even if it's just something old with a new name.) A brand can focus on just one cohort, but then it has to stick with them as they age.
    Kind of reminds me of the radio station that was all the rage when I was in high school. They're still around, playing the same music, mostly the same DJ's, but now their target audience is grandparents, not teens. It's a little sad to listen to it.
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    Jan 23, 2015 6:23 PM GMT
    Maybe a decade ago in a rare visit to a shopping mall I spotted an A&F and made a one-time visit to see what the fuss was about:

    - long lines at the register of mostly parents buying clothes for their kids (in line with them)

    - presumably gay men over 40 looking way to old to be pawing excitedly through over labeled '70s retro designs, who should've known better since all A&F stuff's cobbled together badly and cheaply in the Mariana Islands

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    Jan 23, 2015 7:59 PM GMT
    I remember when I was a little twink and would go to the Abercrombie kids store to buy EXTREMELY tight shirts to wear to the club (Nation in DC, R.I.P.)... Thank god those days are over.

    I can't say I am disappointed about this. Perhaps if they'd been less exclusive from the beginning they'd still be relevant.
  • Svnw688

    Posts: 3350

    Jan 23, 2015 8:14 PM GMT
    The A&F brand.

    It's not fashion.

    It's not authentic or genuine (Columbia and NorthFace have more legitimacy, and that's not a high bar).

    It's not hip (it WAS hip in the 90s, but something can only be hip for so long....see Urban Outfitters, Hot Topic, etc.).

    It's entire business model is, literally, sexiness and elitism. I have nothing, per se, against this. Despite my liberal and progressive leanings, I'm a strong capitalist. But if you're main selling point for market differentiation is (1) a sexy guys abs on a bag and (2) a store drenched in great smelling cologne, then you have a serious long term sustainability problem. Sexy isn't sexy after decades.

    It has 999 stores and is well situated to becoming the next Radio Shack. Constantly flirting with bankruptcy and desperately trying to reinvent itself year after year. It's revenue is down 4.1 Billion, with a B.

    Anyone who would invest in A&F stock is insane. Run away from this stock and brand. Invest in Wal-Mart, Coca-Cola, KFC (Yum foods, exploding in China), Apple, Verizon, and Microsoft. If you must add a "fashion" brand to your portfolio, try Michael Kors or Menswearhouse. MUCH less volatility, and both are perfectly situated to capture an unending revenue stream (actual fashion and businessmen needing high priced suits, respectively).


  • SENCGuy1

    Posts: 247

    Jan 23, 2015 8:16 PM GMT
    Still wearing a belt I bought from them back in the mid-80s. They were not so youth-focused then and had good quality stuff. Sorry they are having problems even if I'm way too old to wear any of their clothes.
  • honestsweat

    Posts: 183

    Jan 23, 2015 8:36 PM GMT
    "Jeffries’s total compensation since 2008 was $140 million, second only in his peer group to Ralph Lauren."

    140 million. Think of the good he could have done if he had donated only .0000005 of that to a nonprofit organization. So many missed opportunities.
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    Jan 23, 2015 8:52 PM GMT
    And like many other brands, their sizing got smaller and smaller. I used to be able to wear their clothes, but at 6'4 and 230 lbs, they have been off my radar for years. I recently received a XXL shirt as a gift and I laughed at how tight it was when I put it on. It was like trying to overstuff a creampuff!
  • Svnw688

    Posts: 3350

    Jan 23, 2015 9:05 PM GMT
    This b*tch is basic. For a man so fixated on "beauty," it's poetically ironic he looks a cross between Gary Busey and the Elephant Man:

    CEO:
    article-2330719-19FCA436000005DC-723_634

    Gary Busey:
    busy042511.jpg

    Elephant Man:
    hqdefault.jpg
  • Svnw688

    Posts: 3350

    Jan 23, 2015 9:08 PM GMT
    And for the record, the CEO has had at least 3 face lifts, collagen lip injections, and I highly suspect hair plugs near the temple.