FASHION Whats your general opinions on a luxury silk scarf brand?

  • A1995

    Posts: 2

    Feb 10, 2015 10:21 PM GMT
    What is your general opinions on a luxury silk scarf brand and what it would need to have to attract to you?

    Im a straight male looking for some insight into what people from the LGBT community feel about luxury brands. I'm interested in trying to create a brand that can make the LGBT community feel a part of and a brand they can wear proudly with their day to day clothes, something stylish and sophisticated but not so out there with rainbows all over the place which i mostly see in fashion that is aimed to the LGBT community. I would love for you guys to give me any opinions and points that could help me build my brand or even just tips to bare in mind, could you please tell me how old or generally what age range you fall into when you respond too just to make it a little easier for me to use everything you all tell me...

    Thanks to everyone in advance who's taken the time out to respond or even look at my post, i really look forward to your responses! icon_smile.gif
  • Posted by a hidden member.
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    Feb 10, 2015 10:24 PM GMT
    I occasionally buy scarves and wear them once before realising that I always feel too hot to wear a scarf even in the middle of winter. I think a lot of gym-going guys feel a similar way.
  • A1995

    Posts: 2

    Feb 10, 2015 10:30 PM GMT
    Hey! thanks for you're response, thats really interesting, i was thinking more of a thin fashionable scarf as apposed to keeping you warm but you've made a great point- thanks! icon_smile.gif
  • tj85016

    Posts: 4123

    Feb 10, 2015 10:50 PM GMT
    lol silk scarves? you gonna bring ascots back too?
  • Destinharbor

    Posts: 4435

    Feb 10, 2015 11:43 PM GMT
    I think the trend is about over. I don't wear them. My partner likes them and will sometimes but usually they're not flashy-- pretty much look like a wool scarf except thin. Grays and houndstooth, herringbone. Browns. Price point would matter. If spending $300 or so I'd imagine he'd get a recognized name like Hermes. Dunhill. Maybe something hipster at a cheaper price point and with a catch, like Warby Parker. Online.
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    Feb 11, 2015 12:59 AM GMT
    Gay men are no more likely to buy silk scarves than straight men. The market is probably going to be limited to men with plenty of excess $$. To the extant that men in that market will buy scarves, they will want an international brand, like Hermes (do they even make men's scarves?). Any high end brand is gong to have to be the opposite of gaudy (discrete?), and yet show off its expensive character, and go well with high end suits and overcoats. Since a silk scarf is not particularly warm, you might look into cashmere as a material as well. No monograms - like YSL.
  • Posted by a hidden member.
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    Feb 11, 2015 4:30 AM GMT
    I think my great-grandma had one?

    ...only if I took up flying open-cockpit biplanes, and then it would have to be long enough to stream out dramatically behind, but not long enough to get caught in the propeller!
  • Posted by a hidden member.
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    Feb 11, 2015 4:51 AM GMT
    When I bought my mother a silk Hermes scarf 30 years ago she said it was too pretty to wear so she framed it.

    From a practical standpoint I don't like silk scarves because they tend to slip off and get lost more easily - not very practical when you're in a hurry changing from street to gym wear.
  • bro4bro

    Posts: 1035

    Feb 11, 2015 4:57 AM GMT
    Seriously? You came to a gay jock site to market silk scarves?

    Silly str8 boy. icon_rolleyes.gif
  • venue35

    Posts: 4644

    Feb 11, 2015 11:26 AM GMT
    Troll alert
    You guys aren't even blonde
  • Posted by a hidden member.
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    Feb 11, 2015 4:01 PM GMT
    You will have a lot of competition from brands like fendi, hermes, gucci, emporio armani, versace, LV, etc ...they all sell luxury silk scarves for both men and women...unless you can price them out and do better you are wasting your time on a very small niche market segment that is already catered by top designers as part of their bigger collections. In europe luxury scarves for men are usually worn by very queeny guys or some older men...and they go for labels that are obvious like Hermes or Louis Vuitton so that everyone can see what they are wearing...they wont pick a no name brand...its a saturated very small market. I seriously doubt there is a luxury silk scarf market demand by gay American men...given the fashion choices in America it seems all too rugged and classic / clean cut rather very different from european fashion. Why not try creating a new brand of luxury Polo shirts with some nice designs instead and a slim / muscle fit ? I find American polos very wide and loose at the waist and a bit too long in length.
  • Posted by a hidden member.
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    Feb 11, 2015 7:47 PM GMT
    The OP is in London so they may have different tastes over there.

    In the US men will wear a wool scarf but seeing a guy wearing a silk one would be rare.
  • Svnw688

    Posts: 3350

    Feb 11, 2015 7:53 PM GMT
    What the F? This troll post is so annoying.

    Silk f-ing scarves? Are you kidding? Not even top financiers and lawyers in Manhattan wear those anymore. OUT OF FASHION by a few decades.

    Newsflash, triple button suits, suspenders, and any non-slim fit suit is also out of f-ing style. Jesus.

    tumblr_n5awfyZFO01s06ateo1_r1_500.gif
  • Posted by a hidden member.
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    Feb 11, 2015 8:51 PM GMT
    You'll have to ask Paul Lynde


    or maybe Steven Tyler
  • Posted by a hidden member.
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    Feb 11, 2015 8:57 PM GMT
    Svnw688 saidWhat the F? This troll post is so annoying.

    Silk f-ing scarves? Are you kidding? Not even top financiers and lawyers in Manhattan wear those anymore. OUT OF FASHION by a few decades.

    Newsflash, triple button suits, suspenders, and any non-slim fit suit is also out of f-ing style. Jesus.

    tumblr_n5awfyZFO01s06ateo1_r1_500.gif


    Us fatties will always have a place in our wardrobes for a non-slim fit suit.
  • Svnw688

    Posts: 3350

    Feb 11, 2015 8:59 PM GMT
    or Michael Johnson's sons, EJ Johnson, who undoubtedly has troves of silk scarves:

    images?q=tbn:ANd9GcQLQ8lhbu6oOTAlbUkpg9L
  • flahotstuff

    Posts: 154

    Feb 11, 2015 9:17 PM GMT
    not into scarfs on men at all- Maybe something masculine on the ski slope?!
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    Feb 12, 2015 1:16 AM GMT
    I am sure some RJ men buy expensive pocket squares.I like nice winter scarves as I live in NYC.Silk scarves I don't use.I got a big kick a few weeks ago when I was on Bergdorf Goodmans website and saw winter scarves for $775.I would not pay that if I had 2 million in the bank.Good luck with your project.Remember Ralph Lauren got his start selling ties.So anything is possible!
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    Feb 12, 2015 2:29 AM GMT
    My bf got me a fancy scarf for my birthday. It does make me feel a little bit like I have a lion's mane, but he's so happy and proud when I wear it. I actually got used to it. And people tell me I look good in it.
  • Posted by a hidden member.
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    Feb 13, 2015 1:01 PM GMT
    Jeeesh have you seen the way people dress today? No self respecting slob would where a silk scarf. You'll go broke trying to sell anything other than tee shirts.
  • Posted by a hidden member.
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    Feb 13, 2015 1:46 PM GMT
    I only wear scarves when in the cold US North, and then I want something wool. Not too heavy. Single color or sometimes a brown plaid. For evening wear I have a white light-weight wool scarf, to wear under the black topcoat. Not as a fashion statement but to keep my neck warm. But again only in cold winter weather.

    And nothing silk. The last time I used a silk scarf was to drape over a picture frame on the wall. And you can guess how long ago THAT would have been.