On August 30, 2013, Fox Sports Southwest announced that it had hired James as a college football analyst and co-host of the network's college football studio show. On September 2, after only one appearance, Fox Sports Southwest abruptly cut ties with James before he'd formally signed a contract.
Reportedly, Fox Sports officials were displeased that James' hire had not been vetted. Additionally, The Dallas Morning News reported that Fox Sports officials were upset at anti-same sex marriage statements James made during his Senate run. On February 25, 2014, Liberty Institute filed suit on James' behalf against Fox, claiming he was fired for his religious beliefs. Also in 2014 James joined the Family Research Council as assistant to president Tony Perkins intending to "fight the kind of 'religious bigotry' [James] blames for his firing by Fox".