Well, I guess that's one way to get free publicity...
It's a cheap trick that comic book publishers use all the time. Beast was revealed to be gay once, but later he turned out to be pretending to be gay for some reason or another. And a parallel universe Wolverine was revealed to be gay a couple years back.
I'd love it if Bobby Drake were gay - he was always my favorite, even back when I was buying the original X-Men comics for 12 cents apiece back in the 60s. But they've already given themselves an escape clause by claiming his "older self" isn't gay.
Back in the day, Beast and Iceman were about the only characters in ANY comics that actually went on normal dates with girls (although they did like to hang out in Greenwich Village... hmmm...)