What? You want to be the 'face' of a cologne ad campaign?
Either be (1) already famous (Derek Jeter, Britney Spears, etc.) or (2) an established model in the business. I have a friend who's been modeling for 10 years now, and he's always doing gigs. But it wasn't an overnight thing. His latest gig is that he's the 'face' of the print campaign for the Cadillac "Dare Greatly."
I don't think you can just say: I like Cadillacs, I want to be the face of their ad campaign and submit a CV and headshot. It takes time in the industry to book national campaigns, from what I've witnessed and heard.