From their website:
Eureka Springs is known by many names: Haven for the State's Eccentrics. The place where misfits fit. The hole in the Bible Belt where the buckle goes through. And then there's our personal favorite: America's Largest Open Air Asylum.
Sometimes people ask us, "Is it true that Eureka Springs is a haven for gays & lesbians?" Well, yes! But Eureka Springs is also popular with families, church groups, astrologers, lawyers, artists, musicians, accountants ... we're a diverse community in every sense of the word.
Businesses listed in this section include our favorite resources for alternative healing, alternative spirituality, LGBT friendly lodging, commitment ceremony & Holy Union providers, plus businesses who specifically asked to be in this section because they want you to know they are committed to treating ALL people with dignity and respect. http://www.eurekasprings.com/alternative/
Great way to market the city! I googled them to see what/where the city was.