Known as the Love March Movement, the group suggested that his visit was a "sneaky and offensive move to undermine the sovereignty of Jamaica, as well as the integrity of the democratic process".

The protestors also claimed to have 42,000 signatures to petition the Government to keep the buggery law, which they hope to present to Prime Minister Portia Simpson Miller.

It was officially stated that Berry's visit to Jamaica was to discuss LGBT rights with representatives of the Government, as well as the religious, business, academic and civic organisations. Dissenters insisted that his primary goal is to work to overturn laws that criminalise consensual same-sex conduct in countries around the world.