I think it is a pretty cool step forward, though I've yet to see it on television ... maybe some day soon these sort of ads will just be part of regular advertising. I remember several year back SNL had a parody of, I believe it was an ATT ad, showing a gay couple on a couch calling their in laws. I remember seeing it on tv "accidentally" aired an I thought, 'Hey that was an SNL parody and they just aired it as a regular ad' and I laugh. Well the public didn't laugh about it, they got all bent out shape. Slowly but surely, we're getting there.