I read a similar piece online yesterday about Fox "News" (and I use that term loosely) riling up mouth-breathers across the country about this.
This notion that Target has some gay/commie/liberal agenda to screw up kids' notions of gender by removing signage is insane. Then again, when has "Fox & Friends" ever been known for spreading sanity?
Really, all Target is doing is removing signage or anything blatant that implies "this pink and purple LEGO set isn't for you, Billy." Kids should be allowed to play with and/or wear whatever they are drawn to. It's all part of a kid finding her/his own identity and creativity. Making a kid feel ashamed for picking up a toy that some marketing team decided was for the opposite gender is where real psychological damage is done.
Personally, I think Target's decision is long overdue. I can remember asking my parents for an Easy-Bake Oven at age 6 (what can I say--I was a chubster), and being really disappointed when I saw that the box was all pink and flowery with a photo of a scrawny blonde girl on the front. I mean, how is baking brownie batter under a light bulb specifically a "girl's activity"? (Honestly, the box should have shown who REALLY used that toy: two chubby little boys with brownie crumbs all over their faces, with one pouring more batter into the oven while the other one blocked the bedroom door so that their female cousin couldn't get in and stop them from eating all of her Easy-Bake brownie mix. Now THAT would have been truth in marketing...)
By the same token, my best friend growing up was a girl. She liked playing with Tonka trucks and Transformers. I remember her relatives and, on one occasion, a clerk at a department store shaming her and her mom for buying her "boys' toys"--the implication being that playing with a dump truck or Optimus Prime would magically turn her into Big Boo from Orange is the New Black.
Asinine thinking like that and from so-called "experts" like the psychotherapist on Fox perpetuate the idea that there's some kind of trigger during a child's upbringing that suddenly flips the switch from straight to gay.