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Right-Wing Christian Group Tries To Trick TV Viewers Into Donating To Antigay Cause


QueertyA funny thing is happening during commercial breaks in Australia — subscribers to regional satellite TV are being inundated with antigay propaganda wrapped in a neat little package dubbed “family values.”

Actually, the package isn’t so neat. Viewers are subjected to some of the most awkward moments of broadcasting we can recall seeing — four ads depict the inner monologues of a traditional nuclear family, calling on them to go “back to the table” for family dinners.

It’s all part of a thinly-veiled effort for — who else? — Focus on the Family to raise funds for their cause.

In case you need reminding, FOTF is a U.S.-based Christian right group whose last released annual revenue in 2011 exceeded $95 million.

They spend their cash on a number of unsavory crusades, chief among them a hardline stance against gay marriage, civil unions and gay acceptance in general. The organization’s founder and sole leader from 1977-2003, James Dobson, has said: “Same-sex relationships undermine the future generation’s understanding of the fundamental principles of marriage, parenthood, and gender.”

The Southern Poverty Law Center, a civil rights and hate group monitoring organization, has described Focus on the Family as one of a “dozen major groups [which] help drive the religious right’s anti-gay crusade...”

FOTF’s current Australian campaign takes a more subtle approach, where they are working to undermine national efforts to achieve marriage equality — a hot button issue currently hitting major speed bumps in Parliament.

Here’s one of the spots, in which a flustered mother finds the comfort she seeks at the dinner table:

QueertyThe ads, clumsy as they are, appear innocent enough. That is, until you head to the link displayed at the end...

...you’ll find a dynamic background featuring the same family from the ads resting behind the “conversationalizer,” a rotating list of “fun chats for the dinner table.” Wholesome!

Scrolling down, the group’s mission statement is revealed in giant typeface — “Getting back to the table is a simple solution where families can talk, listen and learn; discovering unconditional love, support and understanding.”

And just below that feel-good message, a call to action:


QueertyBut wait, where do these donations go?

Assuming a viewer hasn’t peered past the campaign’s false intentions (and if they’ve made it to the donation screen, chances are they haven’t), there is no indication of where the money goes, save for a comparatively small logo at the end of the ads and a minuscule mention at the bottom corner of the page that Back to the Table is an “initiative of Focus on the Family.”

Since regional Australian TV doesn’t receive too many direct advertisers, viewers are reporting seeing the ads at an alarming volume, to which we can only apologize to the people of Australia that our religious slime has oozed its way south.