When I go to a gym I don't even use the equipment that Planet Fitness would carry. It just wouldn't give me the results I'm there for, plus I'd feel like I'm going to the McDonalds of gyms.
I guess one solution could be to open an anti planet fitness gym, and call it Liberation Fitness, or something. And it would be a gym with free weights only, and chin up bars, and then forego all of the machines, including getting rid of the rows and rows of cardio machines. There could be a track for doing actual laps around the gym and some jump ropes, so that the cardio would involve more gymnasium type activities. I think that would better serve the grunting crowd.