The end of August is when I saw it but my screening was not on the Paramount Studio lot
The day of the first trailer debut, was a shock to see so close to when I screened, this article explains the studios reasoning.
I am very happy how this is turning out, this article today mentions our test audience reaction(s) to the film. These screenings, we have to sign a confidentiality agreement not to talk about the film in work, especially on any social media. Once the trailer is released, then its ok, then it becomes just a spoiler alert. Same reason I couldn't talk about Stonewall 2015
My bet is still on Steve Carell, Oscar-best actor nom. Sept 22 post above, I predicted Oscar for this one!
The Big Short’: Oscar Season Box Office Breakout or Another ‘Steve Jobs’?http://variety.com/2015/film/box-office/big-short-box-office-steve-jobs-1201660073/
At the end of August, Adam McKay unveiled “The Big Short” to a test audience on the Paramount Pictures lot.
In one sense the film, with its jaundiced take on the financial institutions and money men whose reckless bets plunged the global economy into disaster, was a departure for McKay, a director best known for broad comedies such as “Anchorman: The Legend of Ron Burgundy.” But what impressed Paramount executives who attended the showing that day was that McKay had excavated the humorous side of “too big to fail.”
“We were shocked by how much laughter we were getting,” remembered Rob Moore, Paramount’s vice-chairman. “Adam has such a wry sense of humor that he was able to take a subject matter that’s dense and academic and make it entertaining.”
The Big Short” was originally slated to debut in February or March, but believing they might have an Oscar contender on their hands, Moore and Paramount chief Brad Grey pressed McKay to get the film finished in time for a December release. They were adamant about one thing: it was critically important that McKay have the picture locked in time for screeners to be sent to awards voters, something the studio failed to do last year with “Selma,” which many pundits felt resulted in the Civil Rights drama being snubbed by the screen actors, producers and directors guilds.
Paramount went ahead with the release shift and based on “The Big Short’s” limited release and strong showing at the Screen Actors Guild and Golden Globe nominations this week, it was the right gamble. The film scored the second-best per-screen average of the year with $90,000, and made a solid $720,000 from eight theaters. It is now viewed as a leading contender to capture a best picture Oscar nomination, something that could boost its box office results.